自然旅游地感知环境美学质量对游客积极情绪的影响——多重中介模型研究  

The Effect of Perceived Environmental Aesthetic Qualities on Tourists’Positive Emotions:The Multiple Mediation Model

作　　者：王璟 张春晖 WANG Jing;ZHANG Chunhui(School of Geography and Tourism,Shaanxi Normal University,Xi’an 710119,China;Shaanxi Tourism Information Engineering Laboratory,Xi’an 710119,China;Shaanxi Key Laboratory of Tourism Informatics,Xi’an 710119,China)

机构地区：[1]陕西师范大学地理科学与旅游学院,陕西西安710119 [2]陕西省旅游信息化工程实验室,陕西西安710119 [3]陕西省旅游信息科学重点实验室,陕西西安710119

出　　处：《旅游学刊》2022年第7期80-94,共15页Tourism Tribune

基　　金：国家自然科学基金青年项目“区域旅游流周期协同的交通传导机制——以丝路旅游国内段“陕-甘-新”三省为例”(42001163);教育部人文社会科学研究一般项目“扩大内需战略下游客博物馆文创产品消费的特征、机制及促进对策研究”(21YJCZH054);中央高校基本科研业务费专项资金项目“游客体验价值对文化遗产旅游地品牌形象的影响机制研究”(GK202103149)共同资助。

摘　　要：积极情绪是自然旅游中最基础的心理健康效益,对其产生的心理机制还缺乏有深度的科学解释。文章将积极情绪视作游客与旅游地环境互动的系列积极心理反应的结果,基于亲生物假说和注意力恢复理论,以感知环境美学质量为自变量,引入自然联结性和恢复性知觉为中介变量,探究游客积极情绪的产生机制。该研究依托陕西省翠华山景区的499份问卷调研数据,采用结构方程Bootstrap法进行了多重中介模型分析。研究结果表明:(1)感知环境美学质量对积极情绪的影响,受到了自然联结性和恢复性知觉的完全中介;(2)在感知环境美学质量和积极情绪之间,自然联结性和恢复性知觉发挥“简单+链式”的复杂中介作用;(3)研究所揭示的自然旅游地环境美学质量影响游客积极情绪的心理过程机制,与旅游审美体验的层次逻辑相契合。研究结论揭示了自然旅游地环境美学质量影响游客积极情绪的具体路径与机制,是从游客与自然旅游地环境互动的角度对积极情绪产生过程的新解释,为自然旅游心理健康效益产生机制的理论模型发展提供了实证基础;证明了亲生物假说和注意力恢复理论在解释“环境品质-健康效益”关系中的互补式协同作用,为支持两理论融合的观点提供了实证依据。In nature-based tourism,positive emotions are essential mental health benefits:how those emotions are elicited is a major focus of research in nature tourism.However,existing research on positive emotions is limited to consumption,whereby those emotions result from tourist consumption emotions:tourists’cognitive evaluation depends on the quality of tourism products,which directly determines the level of tourists’positive emotions.Scant attention has been paid to the tourism experience producing positive emotions that result from positive psychological reactions as tourists interact with the tourism environment.Thus,there has been a lack of attention on producing positive emotions in nature tourism,which has hindered the development of research into the psychological health benefits of such tourism.This study attempted to clarify the generation of tourists’positive emotions with respect to the interaction between tourists and the destination environment in nature-based tourism.We applied the biophilia hypothesis and attention restoration theory,and we introduced two key concepts—connectedness to nature and perceived restoration.We then developed a multiple mediation model to examine the mechanism between perceived environmental aesthetic qualities and tourists’positive emotions.Data used in this study were collected using an on-site questionnaire at Cuihua Mountain National Geopark,Xian,China.Using convenience sampling,we distributed the questionnaires to tourists who visited the park and obtained 499 valid responses.To comprehensively analyze the relationship among perceived environmental aesthetic qualities,connectedness to nature,perceived restoration,and positive emotions,we employed a structural equation model and multiple mediation model.The results were as follows.First,in the context of nature-based tourism,perceived environmental aesthetic qualities cannot directly and significantly promote tourists’positive emotions;they affect positive emotions through the mediating effect of contentedness t

关 键 词：感知环境美学质量 自然联结性 恢复性知觉 积极情绪 自然旅游地 

分 类 号：F59[经济管理—旅游管理]