战略型领导对新零售商业模式创新的影响作用——以盒马和每日优鲜为案例  

Influence of Strategic Leadership on the Innovation of New Retail Business Model——A Case Study on Hema and Missfresh

作　　者：马凤[1] 戈咏 MA Feng;GE Yong(College of Economics&Management,Anhui Agricultural University,Hefei 230036,Anhui)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036

出　　处：《陇东学院学报》2022年第5期24-29,共6页Journal of Longdong University

基　　金：国家自然科学基金项目(61702009);安徽省高校人文社会科学研究重点项目(SK2016A0308)。

摘　　要：新零售的异军突起对传统零售业造成强烈的冲击,新冠疫情对传统零售业的打击进一步加快了传统零售向新零售的转型。从战略型领导的领导行为理论切入,构建战略型领导对新零售企业商业模式创新的一般研究框架,并通过案例研究方法从企业内部视角深入探索战略型领导的领导行为对新零售企业商业模式创新的影响作用。研究发现,战略型领导的不同行为整合路径在不同程度上影响新零售商业模式创新,三个整合路径分别为:理念塑造与新零售商业模式创新、制度规范与新零售商业模式创新、人情整合与新零售商业模式创新。这一研究丰富了新零售企业模式创新所存在的理论不足,为试图构建新零售商业模式创新的企业实践提供了理论依据。The sudden rise of new retail has a strong impact on the traditional retail industry.The blow of the epidemic on the traditional retail industry has further accelerated the transformation from traditional retail to new retail industry.This article starts from the leadership behavior theory of strategic leadership,constructs the general research framework of strategic leadership on the business model innovation of new retail enterprises,and explores the influence of strategic leadership behavior on the business model innovation of new retail enterprises from the perspective of enterprise internal through the case study method.It is found that the different behavioral integration paths of strategic leaders promote and influence the innovation of new retail business model to different degrees.The study enriches the theoretical deficiencies of new retail enterprise model innovation,which provides a theoretical basis for the enterprise practice of trying to construct new retail enterprise business model innovation.

关 键 词：战略型领导 新零售 商业模式创新 案例研究 

分 类 号：F272.92[经济管理—企业管理]