传统装饰图案在文创包装设计中的应用  

Application of Traditional Decorative Patterns in Cultural and Creative Packaging Design

作　　者：陈鹃[1] Chen Juan(Liupanshui Normal University,Liupanshui Guizhou 550001)

机构地区：[1]六盘水师范学院,贵州六盘水550001

出　　处：《流行色》2022年第7期9-11,共3页Fashion Color

摘　　要：我国传统装饰图案非常丰富,是民族文化内涵的重要表现。传统装饰图案一般融合了当地的风土民情、思想观念、道德习俗以及审美特点等内容。伴随我国对文化创新的支持,文创包装设计通过创新应用传统经典装饰图案,使传统特色文化在包装设计中实现传承与再现。对传统装饰图案的分类及特点进行分析研究找到文创包装设计中的适用性,然后对传统装饰图案在文创包装设计中的应用方法进行制定,最后结合实际案例对传统装饰图案在文创包装设计中的具体应用进行探讨,从而为乡村振兴语境下的文创包装设计工作的开展提供支持。My country's traditional decorative patterns are very rich,which is an important manifestation of the connotation of national culture.Traditional decorative patterns generally integrate local customs,ideas,moral customs and aesthetic characteristics.With my country's support for cultural innovation,cultural and creative packaging design enables the inheritance and reproduction of traditional characteristic culture in packaging design through innovative application of traditional classic decorative patterns.The classification and characteristics of traditional decorative patterns are analyzed and studied to find the applicability in cultural and creative packaging design,and then the application methods of traditional decorative patterns in cultural and creative packaging design are formulated.The specific application in design is discussed,so as to provide support for the development of cultural and creative packaging design in the context of rural revitalization.

关 键 词：传统装饰图案 文创包装设计 应用 

分 类 号：G63[文化科学—教育学]