当下国产动画电影中的民族化设计与现代化包装  

Nationalized Design and Modern Packaging in Current Domestic Animated Films

作　　者：沈梦妍 Shen Mengyan

机构地区：[1]上海大学上海电影学院

出　　处：《时尚设计与工程》2022年第4期54-58,共5页The Journal of Fashion Design and Engineering

摘　　要：自2015年《西游记之大圣归来》上映并掀起“国漫复兴”狂潮以来,具有民族烙印的精良国产动画电影层出不穷,引起市场和舆论的巨大反响。中国元素作为诠释华夏文明的符号,包含了中华民族博大精深的民族精神与文化底蕴,为近年国产动画电影提供了创意来源,同时,传统文化的解构与重组也成为当代文化视域下国产动画进行创新演绎的必经之路。民族化设计和现代化包装作为国产优秀动画的共同标志,今后也将成为同领域电影的创作准则。而针对当下国产动画的不足之处,强化“IP”构建、提高故事原创度、扩大受众年龄段等仍是亟待解决的问题。Since the release of Monkey King: Hero is Back in 2015, which set off the hot trend of "Chinese Animation revival", excellent Domestic animated films with national brand have emerged one after another, causing a huge response in the market and heated debates.As a symbol to interpret Chinese civilization, Chinese elements contain the profound national spirit and cultural heritage of the Chinese nation, providing creative sources for domestic animation films in recent years. Meanwhile, the deconstruction and reorganization of traditional culture has become the only way for domestic animation to carry out innovative interpretation from the perspective of contemporary culture. As the common symbol of excellent domestic animation, the national design and modern packaging will also become the creation criteria of films in the same field in the future. In view of the shortcomings of the current domestic animation,strengthening the construction of "IP", improving the originality of the story, and expanding the age of the audience are still some urgent problems to be solved.

关 键 词：国产动画 民族化 传统文化 现代化 

分 类 号：J95[艺术—电影电视艺术]