区域视角下铜陵市研学旅行产品开发研究  

Study on Education-oriented Tourism Product Development in Tongling City from Regional Perspective

作　　者：赵士凤[1] 汪娟[1] 张晓利 ZHAO Shifeng;WANG Juan;ZHANG Xiaoli

机构地区：[1]铜陵职业技术学院管理系,安徽铜陵244000

出　　处：《淮南师范学院学报》2022年第4期44-48,共5页Journal of Huainan Normal University

基　　金：铜陵职业技术学院人文社科研究重点项目“区域视角下铜陵市研学旅行产品开发研究”(tlpt2020HK002)。

摘　　要：全面推进素质教育是社会发展对中小学教育提出的更高要求,兼具教育和旅游功能的研学旅行迎来新的发展契机。文章以区域研学旅行为研究对象,对铜陵市研学旅游资源状况及研学旅行活动开展情况进行调查研究,并结合区域旅游新模式和地方优势,探讨铜陵市研学旅行产品的开发与设计,并且从研学线路、研学特色、研学课程、研学人才方面提出了开发策略。Social d evelopment puts forward higher requirements for primary and secondary school education, which is promoting quality education comprehensively. Therefore, education-oriented tourism has attracted great attention from all walks of life under this opportunity because of both educational and travel functions. The paper takes education-oriented tourism in Tongling city as the research object, and conduct investigation and analysis on the tourism resources and activities owned in the city. Combined with the regional tourism style, the paper discusses the development and design of research travel products in Tongling City. Finally, it proposes some development strategies from the perspective of the research route,research characteristics, research curriculum, research talent training.

关 键 词：铜陵市 研学旅行 产品开发 

分 类 号：G639.2[文化科学—教育学] F592.7[经济管理—旅游管理]