基于统计分析的互联网水果市场调查——以湖北医药学院及周边社区为例  

Investigation on the Internet Fruit Market Based on Statistic Analysis——Through Taking Hubei University of Medicine and the Surrounding Communities as an Example

作　　者：熊子谦 厉浩 赵彩旭 李海涛[1] Xiong Ziqian;Li Hao;Zhao Caixu;Li Haitao(School of Public Health,Hubei University of Medicine,Shiyan 442000,China)

机构地区：[1]湖北医药学院公共卫生与健康学院,湖北十堰442000

出　　处：《黑龙江科学》2022年第15期19-21,共3页Heilongjiang Science

摘　　要：以湖北医药学院为主、周围社区为辅开展调查研究,其中面向湖北医药学院在校大学生以及教职工和周边居民采用自编问卷进行调查。本次抽样调查采集402份样本,经过筛选分析可得,大部分学生对于互联网的认可度高,互联网与人们生活紧密联系,除了购物还可以与身心健康联系起来,减少大学生的亚健康现象;校内客户的最主要目标人群为大一大二女生。本文采取抽样调查和统计分析的研究方法,对校内及周边学生和人群的互联网接受程度、消费习惯进行研究,提出在“互联网+”背景下推行校园内部微信小程序,提升线上程序的使用效果,提高大学生身体素质和水平,减少大学生的亚健康问题。The study develops investigation and research through taking Hubei University of Medicine as the main body,and the surrounding communities as the complementary.Investigation is done on students and faulty members in Hubei University of Medicine,and the surrounding residents through self-made questionnaire.The study investigates 402 samples through sampling survey.Through screening and analysis,a large majority of students have high recognition degree on the internet.There is close relationship between internet and people’s life,such as shopping,physical and psychological health,and the decrease of college student’s sub-health.The main objective population is female students of Grade One and Two.The study adopts sampling survey and statistic analysis method,researches the internet acceptance and consumption custom among the students in the school and people surrounding the school.It is suggested to promote the application of WeChat App under the background of“internet+”,improve the utilization effect of online programme,enhance college students’physical quality and level,and reduce college students’sub-health problems.

关 键 词：统计分析 互联网 水果市场调查 抽样调查法 

分 类 号：F713.52[经济管理—市场营销]