走向科学人本主义范式:传播游戏理论的历史溯源与现实观照——与传播“信息理论”的比较研究  

Towards the Paradigm of Scientific Humanism: "Play Theory" Communication is A Reflection of History and Reality

作　　者：宗益祥 陈洁雯 Zong Yixiang;Chen Jiewen

机构地区：[1]南京大学新闻传播学院,江苏南京210046

出　　处：《传媒观察》2022年第8期37-44,共8页Media Observer

摘　　要：斯蒂芬森对传播研究忽视“娱乐”感到困惑,而赫伊津哈提出的“游戏人”启示他将“传播”视作“游戏”。传播的“游戏理论”与“信息理论”在问题意识和研究方法上存在根本差异,前者关注自我存在和意义共享,后者考察信息传递和传播效果,这体现在以“工作/游戏”、“传播痛苦/传播快乐”、“社会控制/选择聚神”以及“R方法 /Q方法”为代表的比较研究中。游戏理论是传播观和方法论的革新,也是新媒介时代的存在论,它代表科学和人性交融的科学人本主义传播范式的诞生。William Stephenson is puzzled by the neglect of "entertainment" in communication research. Johan Huizinga’s "homo ludens" suggests that he regards "communication" as "play". There are fundamental differences between play theory and information theory in problem awareness and research method. The former focuses on self-existence and meaning sharing,while the latter examines information transmission and communication effect. This is reflected in the comparative studies represented by "work/play", "communication-pain/communication-pleasure", "social control/convergent selectivity" and "R-technique/Q-technique". Play theory is an advance in communication perspective and methodology. It is also an existential theory in the new media age,marking the birth of the communication paradigm of scientific humanism which combines science and human nature.

关 键 词：游戏理论 信息理论 威廉·斯蒂芬森 Q方法论 科学人本主义 

分 类 号：G238[文化科学] G206