制造企业服务化的价值共创研究——基于企业互动能力  

Research on Value Co-Creation of Service of Manufacturing Enterprise——based on Interaction Capabilities

作　　者：郑文清 李玮玮 ZHENG Wen-qing;LI Wei-wei(Business College,Development Institute of Jiangbei New Area,Nanjing University of Information Science&Technology,Nanjing Jiangsu 210044)

机构地区：[1]南京信息工程大学商学院,江北新区发展研究院,江苏南京210044

出　　处：《江苏商论》2022年第9期71-73,共3页Jiangsu Commercial Forum

基　　金：江苏省教育厅高校哲学社会科学基金项目(编号:2018SJA0154);中国制造业发展研究院开放课题(编号:SK20170090-7)。

摘　　要：制造企业服务化已成为重要的产业发展趋势和企业转型战略,在其服务化转型过程中价值共创是提升顾客价值和企业竞争力的重要途径。文章基于顾客的视角,从顾客感知出发,选取“小米”进行研究。研究发现:企业人际互动能力、技术互动能力和管理互动能力对顾客感知价值有显著的正向影响;企业文化互动能力对顾客感知价值影响较少,对社会价值影响较大。这些研究结论为制造企业服务化转型的进一步研究提供了理论依据,对于制造企业价值共创的路径有一定的指导意义。The service of manufacturing enterprises has become an important industrial development trend and enterprise transformation strategy.Value co-creation is an important way to enhance customer value and enterprise competitiveness in the process of service transformation.Based on the perspective of customers,this paper selects“Xiao Mi”as the research object,and empirically studies the influence of customer perceived enterprise interaction ability on customer value.The study found that the interpersonal,technical and managerial interactive capabilities of enterprises have significant positive effects on customer value,and the interactive capability of corporate culture has no significant influence on the functional value and emotional value of customer,and has significant positive influence on social value.These conclusions provide a theoretical basis for further research on the transformation of manufacturing enterprises into service-oriented enterprises,and have a certain guiding significance for the path of manufacturing enterprises’value co-creation.

关 键 词：价值共创 企业互动能力 顾客感知价值 

分 类 号：F713.50[经济管理—市场营销]