从《东京梦华录》看北宋招幌设计  

Study on the Signboard Design of the Northern Song Dynasty in Dongjing Menghua Lu

作　　者：杨远 李迪 YANG Yuan;LI Di(School of Art and Design,Zhengzhou University of Light Industry,Zhengzhou,Henan 450002,China)

机构地区：[1]郑州轻工业大学艺术设计学院,河南郑州450002

出　　处：《中州大学学报》2022年第4期52-56,共5页Journal of Zhongzhou University

摘　　要：在商品经济快速发展的过程中,招幌成为宋代商业发展中一个不可或缺的组成部分,从《东京梦华录》记载来看,宋代招幌设计主要分为实物幌、模型幌、特定标志幌和文字幌,其发展受到宋代经济发展的重要影响,而其对整个城市环境的营造有极其重要的作用。In the process of the rapid development of commodity economy in the Northern Song Dynasty,signboard design has become an indispensable part of the commercial development of the Song Dynasty.According to the records of Dongjing Menghua Lu,the signboard design in the Song Dynasty is mainly divided into four categories:physical signboard,model signboard,specific logo signboard and character signboard.Its development is also greatly affected by the economic development of the Song Dynasty,and it plays an extremely important role in the construction of the whole city environment.

关 键 词：《东京梦华录》 招幌设计 分类研究 城市环境 

分 类 号：J52[艺术—艺术设计] TS933[轻工技术与工程]