基于CIS战略的女子高校形象塑造  

The Image Building of Women’s Colleges and Universities Based on CIS Strategy

作　　者：石海玉[1] SHI Haiyu

机构地区：[1]中华女子学院(全国妇联干部培训学院)纪监审办公室,100101

出　　处：《中华女子学院学报》2022年第5期87-93,共7页Journal of China Women＇s University

基　　金：中华女子学院(全国妇联干部培训学院)2018年度校级课题“基于CIS的女子高校形象塑造研究”的阶段性成果,项目编号:2018YX0211。

摘　　要：高校形象是一所大学综合实力的外在表现与特色文化的集中展示,导入CIS战略是学校形象塑造行之有效的方法。我国高等教育发展进入新时代,具有独特存在价值和历史使命的女子高校,必须把握高等教育新发展格局,应用CIS战略从理念系统、行为系统、视觉系统三个方面塑造个性鲜明的女子高校形象,以独有的品牌特色与发展定位,满足社会对教育多元化选择、特色化发展的需要。The image of a university is the external expression of a university’s comprehensive strength and centralized display of its characteristic culture.The introduction of CIS strategy is an effective way to shape the image of a university.With the development of higher education entering a new era,women’s colleges and universities with unique value of existence and historical mission must grasp the new development pattern of higher education,apply CIS strategy to shape the distinctive image of women’s colleges and universities from the three aspects of concept system,behavior system and visual system,and equip with unique brand characteristics and development positioning to meet the needs of the society for diversified choice of education and characteristic development.

关 键 词：CIS战略 女子高校 品牌形象 

分 类 号：G776[文化科学—教育学]