从虚拟社会化到社会虚拟化——“元宇宙”引发的网络社会拟像秩序变迁  

From Socialization of the Virtuality to Virtualization of the Society——The Change of the Simulacrum Order in the Network Society Caused by the “Metaverse”

作　　者：周骥腾 ZHOU Ji-teng(School of Sociology and Population Studies,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学社会学理论与方法研究中心,北京100872

出　　处：《河北学刊》2022年第5期188-195,共8页Hebei Academic Journal

基　　金：2021年度国家社会科学基金重大项目“实施数字乡村建设行动研究”(21ZDA057)。

摘　　要：“元宇宙”作为第三次互联网技术革命的代名词,其产生的社会影响值得关注。鲍德里亚的拟像秩序理论为我们理解元宇宙所引发的社会文化变迁提供了启发性的分析视角。与传统网络社会以虚拟符号的社会化为核心的拟像秩序不同,“元宇宙”时代网络社会的拟像秩序将以社会要素与社会机制的虚拟化为基础,即社会虚拟化。本文从个体的主体经验、主体间的社会关系和个人与社会的关系三个角度出发对元宇宙带来的社会虚拟化趋势进行了分析,认为主体的虚拟化生存,虚拟强关系的生成,交往对象的类主体化以及基于数字表象的公共性是元宇宙网络社会拟像秩序的核心特征。深入探析网络社会拟像秩序变迁中的机遇和挑战,对于理解与应对元宇宙对社会文化的可能影响具有积极意义。“Metaverse” is synonymous with the third Internet technological revolution, and its social impact deserves attention. Baudrillard’s simulacrum order theory provides an enlightening analytical perspective for our understanding of the social culture changes caused by the metaverse. This paper argues that, different from the simulacrum order of the traditional network society, which centers on the socialization of virtual symbols, the simulacra order of the network society in the “metaverse” era will be based on the virtualization of social elements and social mechanisms, that is virtualization of the society. This paper analyzes the trend of virtualized society brought about by the metaverse from three perspectives: the subject experience of the individual, the social relationship between the subjects, and the relationship between the individual and the society. The virtual existence of the individuals, the generation of strong virtual relationship, the para-social relationship and the publicity based on digital representation are the core features of the metaverse network social simulacrum order. This paper has positive significance for expounding the opportunities and challenges in the evolution of the network social simulacrum, and for understanding and responding to the possible influence of the metaverse on social culture.

关 键 词：元宇宙 拟像秩序 虚拟社会化 社会虚拟化 

分 类 号：C912.3[经济管理]