艺术系统视角下的中轴线文创红包设计  

Research on the Design of Cultural and Creative Red Envelope of Central Axis from the Perspective of Art System

作　　者：谢曈 苏雨桐 刘俊灵 卜希霆[2] XIE Tong;SU Yu-tong;LIU Jun-ling;BU Xi-ting(Communication University of China,Beijing,100033)

机构地区：[1]中国传媒大学,北京100033 [2]中国传媒大学文化产业管理学院,北京100033

出　　处：《湖南包装》2022年第4期86-90,共5页

摘　　要：2022年中轴线申遗已经进入冲刺阶段,在这个过程中对中轴线文化进行挖掘,探索有效的北京中轴线文创产品设计路径,有利于解决中轴线文创同质化、形式化的问题,更有利于助力中轴线文化传播与申遗工作。文章挖掘与梳理了北京中轴线文化的内涵,将中轴线带状文化带的古建筑、老字号、非物质文化遗产进行视觉转化,确定文创产品转化方向。同时基于艺术系统理论,从艺术创作、艺术作品、艺术鉴赏3个环节思考总结北京中轴线文创产品的设计策略。结合中轴线红包文创设计实践,最终提出了文创艺术系统的设计架构,为文化遗产的数字化文创转化提供了借鉴范式。In 2022,the central axis application has entered the sprint stage.During this process,we will excavate the central axis culture and explore the effective design path of Beijing central axis cultural and creative products,which is conducive to solving the problem of homogenization and formalization of central axis cultural creativity.It is more conducive to assisting the cultural dissemination of the central axis and the work of applying for the World Heritage.The article excavates and sorts out the connotation of Beijing’s central axis culture,and visually transforms the ancient buildings,time-honored brands,and intangible cultural heritage of the central axis belt-shaped cultural belt to determine the direction of cultural and creative product transformation.At the same time,based on the art system theory,the design strategy of Beijing Central Axis cultural and creative products is considered and summarized from the three links of art creation,art works and art appreciation.Combined with the design practice of the red envelope cultural and creative design of the central axis,the design framework of the cultural and creative art system is finally proposed,which provides a reference paradigm for the digital cultural and creative transformation of cultural heritage.

关 键 词：中轴线 文创设计 艺术系统 文化遗产 

分 类 号：TB472[一般工业技术—工业设计]