乡村振兴视域下乡村研学旅行产品开发研究——以老观镇为例  

On the Development of Rural Study Tour Products from the Perspective of Rural Revitalization——Taking Laoguan Town as an Example

作　　者：杨静[1] 侯智勇[1] YANG Jing;HOU Zhiyong(Sichuan Tourism University,Chengdu 610100,Sichuan,China)

机构地区：[1]四川旅游学院,四川成都610100

出　　处：《四川旅游学院学报》2022年第4期43-48,共6页Journal of Sichuan Tourism University

基　　金：四川旅游学院校级项目“乡村振兴视域下乡村研学旅行产品开发研究”,项目编号:2020SCTU39;四川省社会科学重点研究基地——川菜发展研究中心项目“乡村振兴视角下乡村美食旅游产品开发研究”,项目编号:CC20G08。

摘　　要：旅游资源是研学旅行产品开发的重要前提和基础。以老观镇为研究对象,通过分析老观镇研学旅行市场和发展现状,探讨了老观镇研学旅行存在的资源整合缺乏深度,研学产品动态体验性不强、基础设施配套不足,市场监管有待加强,资源内涵深挖不够等问题。基于此,结合研学者的特点和行为特征,提出了整合各类资源,创新研学旅行产品开发方式,深挖地方历史文化内涵,强化市场监管的开发策略。Tourism resources are an important premise and foundation for the development of study tour products.Taking Laoguan Town as the research object,this article analyzes the market of study tour and the status quo of its development in the town.It finds that there is a lack of deep resource integration of study tour in Laoguan Town,that dynamic experience of study tour products is not satisfying,that infrastructure and supporting facilities are insufficient,that market supervision needs to be strengthened,and that the connotation of resources needs to be further explored.Based on these findings,the paper takes into account the characteristics and behavior characteristics of study tourists before offering the suggestions as follows:efforts should be made to integrate the various resources,to innovate the way of study tour product development,to dig into the local historical and cultural connotation,and to strengthen the market supervision.

关 键 词：乡村振兴 研学旅行 老观镇 产品开发 

分 类 号：F592[经济管理—旅游管理]