赛教融合的教学实践探索——以“汽车营销”教学为例  

Exploration on the Teaching Practice of the Integration of Competition and Teaching:Taking the Teaching of Automobile Marketing as an Example

作　　者：高婷婷[1] 阎文兵[2] GAO Ting-ting;YAN Wen-bing(School of Automobile and Transportation,Tianjin University of Technology and Education,Tianjin 300222,China)

机构地区：[1]天津职业技术师范大学汽车与交通学院汽车服务工程系,天津300222 [2]天津职业技术师范大学汽车与交通学院,天津300222

出　　处：《教育教学论坛》2022年第35期89-92,共4页Education And Teaching Forum

基　　金：2020年度教育部项目“国家级一流本科课程—学科教学法”(268);2020年度教育部高等教育司产学合作协同育人汽车项目“面向‘1+X’的汽车服务工程专业双创人才培养模式研究”(202002239007)。

摘　　要：立足于课堂教学的真实问题,采取基于OBE的教育模式,对学生在学习过程中的产出进行分析,进而逆向设计课堂。课程设计根据学生毕业后所从事的职业对学生的能力要求出发,确定学生要学什么、怎样学的教学目标。课程教学过程的关注点从教师讲授为主转变为学生课堂行为为主。以“汽车营销”课程为例,在教学过程中有效融入思政要素,力求引导学生践行社会主义核心价值观。课程教学实践对于开设汽车专业的职业技术师范大学具有一定的借鉴意义。Based on the real problems of classroom teaching,the OBE-based education model is adopted to analyze the output of students in the learning process,and then reversely design the classroom.The curriculum design is based on the requirements of the students’abilities after graduation,and determines the teaching objectives of what students want to learn and how to learn.The focus of the course teaching process is switched from the teacher’s teaching-based to the students’classroom behavior.By taking the“Automobile Marketing”course as an implementation case,the ideological and political elements are effectively integrated into the teaching process,and efforts are made to guide students to practice the core socialist values.The course teaching practice has certain reference significance for the vocational and technical normal colleges and universities that can offer automobile majors.

关 键 词：OBE理念 逆向设计 赛教融合 汽车营销 

分 类 号：G642.0[文化科学—高等教育学]