江南地区创新型文化创意产品案例研究  

A CASE STUDY ON INNOVATIVE CULTURAL AND CREATIVE PRODUCTS IN JIANGNAN REGION

作　　者：李璐洁 沈泓[1] LI LUJIE;SHEN HONG

机构地区：[1]南京邮电大学传媒与艺术学院

出　　处：《设计》2022年第16期120-122,共3页Design

基　　金：2020年度教育部人文社科青年基金项目(项目号:20YJC760082)阶段性成果之一。

摘　　要：研究江南特色地域文化在文创产品设计中应用的实践案例,为特色地域文化与文创产业的结合与发展提供具有时代性的思路与方法,探索行之有效的多样设计途径。采用案例研究法,从基于江南地域文化的文创产品中选择两个具有代表性的设计案例,分别对其文化意象选取、创意元素与产品载体结合及品牌设计等进行分析解读。归纳整理各种江南地域文化元素与产品载体特性互相结合的规律与路径。以传统地域文化为内核的文创产品创新设计逐渐成为一种趋势,具有弘扬传统文化、拓展地域文化传播道路与提升文化自信的时代意义。Study the practical cases of the application of Jiangnan characteristic regional culture in the design of cultural and creative products,provide contemporary ideas and methods for the combination and development of the characteristic regional culture and the cultural and creative industry,and explore effective and diverse design approaches.Using the case study method,select two representative design cases from the cultural and creative products based on Jiangnan regional culture,and analyze and interpret the selection of cultural images,the combination of creative elements and product carriers,and brand design respectively.Summarize and sort out the law and path of the combination of various Jiangnan regional cultural elements and product carrier characteristics.Innovative design of cultural and creative products with traditional regional culture as the core has gradually become a trend,which has the significance of the times to promote traditional culture,expand the path of regional cultural dissemination,and enhance cultural self-confidence.

关 键 词：江南地区 地域文化 文创产品 创新研究 传统文化 

分 类 号：TB472[一般工业技术—工业设计]