良渚文化在文创产品创新设计中的应用  

THE APPLICATION OF THE LIANGZHU IN THE CREATIVE DESIGN OF CULTURAL AND CREATIVE PRODUCTS

作　　者：张萌 周赳 ZHANG MENG;ZHOU JIU

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2022年第16期126-128,共3页Design

摘　　要：为了使大众广泛和深入地了解良渚文化,推动良渚文创产业发展。本文研究了良渚文化的特征并进行视觉符号的提炼,借助结构重组的设计手法创作“良小渚”系列IP形象。基于创作的系列IP形象,完成插画图形设计并应用于文创产品中。本文旨在改变考古文化庄严肃穆的刻板印象,传达给社会新的视觉形象,对传统文化面向新时代提供了参考,同时也为良渚文创产品的创新提供了新思路。In order to enable the public to have a broad and in-depth understanding of Liangzhu culture and promote the development of Liangzhu’s cultural and creative industry.Based on the series of IP images created,the illustration graphic design is completed and applied to cultural and creative products.Based on the series of IP images created,the illustration graphic design is completed and applied to cultural and creative products.This paper aims to change the solemn and solemn stereotype of archaeological culture,convey a new visual image to the society,It also provides a reference for the traditional culture to the new era,and also provides a new idea for the innovation of Liangzhu Cultural products.

关 键 词：良渚文化 元素提取 IP形象设计 插画设计 文创产品应用 

分 类 号：G529[文化科学—教育学]