新媒体背景下武术文化产业构建分析  

On the Communication Construction of Wushu Culture Industry under the Background of New Media

作　　者：敬继红[1] 李旭红 Jing Jihong;Li Xuhong(School of Physical Education,Shaanxi Normal University,Xi'an Shaanxi 710119,China)

机构地区：[1]陕西师范大学体育学院,陕西西安710000

出　　处：《武术研究》2022年第9期8-10,16,共4页Wushu Studies

摘　　要：文章运用文献研究法和逻辑分析法等研究方法,在现今新媒体快速发展的背景下对武术文化产业的传播及其发展进行研究。在新媒体快速发展的当下,我国武术文化产业面临着创新意识不强;新型技术应用欠缺;品牌效应差强人意;专业人才缺乏等挑战。结论:对武术文化产业进行传播思路构建有助于武术文化产业的发展及创新,打造优质的文化内容,选择合适的传播渠道,利用良好的传播契机,使得武术文化产业在更新速度飞快的新媒体时代将传统文化的传承与发扬和当今社会的发展相结合,使之更好地融入日常生活,有助于武术文化产业在新媒体时代的传播。This paper studies the communication and development of wushu cultural industry under the background of new media by using the method of literature and logical analysis.At present,with the rapid development of new media,China’s martial arts cultural industry is faced with weak innovation consciousness,lack of application of new technology and unsatisfactory brand effect,the lack of professional talent and other challenges.Conclusion:To spread ideas build help wushu martial arts culture industry the development of cultural industry and the innovation,creating high quality cultural content,choosing the appropriate communication channels,using good communication opportunity,make the martial arts culture industry in the new media era of fast update to the transmission and development of the traditional culture and the development of today’s society,the combination of better in daily life,It is conducive to the dissemination of martial arts culture industry in the era of new media.

关 键 词：新媒体 武术文化产业 传播 

分 类 号：G85[文化科学—民族体育]