政府补贴下研学旅行产品购买行为的演化博弈研究  

Evolutionary Game Research on the Purchase Behavior of Educational Tourism Products under Government Subsidies

作　　者：陈靖 贾煜 周敏[3] CHEN Jing;JIA Yu;ZHOU Min(School of Management,Wuhan University of Technology,Wuhan 430070,China;不详)

机构地区：[1]武汉理工大学管理学院,湖北武汉430070 [2]武汉大学新闻与传播学院,湖北武汉430000 [3]中国地质大学经济与管理学院,湖北武汉430000

出　　处：《武汉理工大学学报（信息与管理工程版）》2022年第4期628-636,共9页Journal of Wuhan University of Technology：Information & Management Engineering

摘　　要：随着研学旅行被纳入教育教学计划成为教育“刚需”,研学旅行受到广泛关注,如何促进研学旅行市场的推广与发展成为研究热点。基于此,构建研学市场供需双方的演化博弈模型以及系统动力学模型,分析博弈主体在政府补贴政策影响下的策略选择,并用数值分析方法探究不同参数对博弈主体策略选择的影响。结果表明:供需双方的初始状态与系统演化的速度和结果直接相关;供需双方的策略选择互相影响;各参数对供需双方策略选择的影响程度不同。可以从政府角度出发,为促进研学旅行市场的发展提供理论依据。As educational tourism has been incorporated into education and teaching plans and has become a"rigid need"for education,educational tourism has received widespread attention,and how to promote the promotion and development of the educational tourism market has become a research hotspot.Based on this,this paper constructs an evolutionary game model and a system dynamics model between the supply and demand sides of the research market,analyzes the strategic choices of game subjects under the influence of government subsidy policies,and uses numerical analysis to explore the influence of different parameters on the game subjects′strategic choices.The results show that:the initial state of the supply and demand sides is directly related to the speed and result of the system evolution;the strategy choices of the supply and demand sides influence each other;the influence of each parameter on the strategy choices of the supply and demand sides is different.Based on the above conclusions,from the perspective of the government,it provides a theoretical basis for promoting the development of the educational tourism market.

关 键 词：研学旅行 政府补贴 演化博弈 系统动力学 中小学教育 

分 类 号：F069.9[经济管理—政治经济学]