突破性创新视角下的互补性资产与企业绩效关系研究  

Research on the Relationship between Complementary Assets and Firm Performance from the Perspective of Breakthrough Innovation

作　　者：邵云飞[1] 范波 杨雪程 SHAO Yunfei;FAN Bo;YANG Xuecheng(School of Management and Economics,University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]电子科技大学经济与管理学院,成都611731

出　　处：《管理科学》2022年第2期3-15,共13页Journal of Management Science

基　　金：国家自然科学基金(71872027,72172024)。

摘　　要：突破性创新能够改变企业竞争格局,并推动企业实现价值创造,但突破性创新往往具有风险高、不确定性强和失败率高等特征。因此,如何有效推动企业从突破性创新中获利成为技术创新领域的新焦点。互补性资产作为助力企业从创新中获利的关键资源,是竞争优势和企业绩效的重要来源,但鲜有研究探讨企业如何借助互补性资产推动突破性创新,进而提升企业绩效。为探究互补性资产与企业绩效之间的作用机制,借鉴创新获利理论,探讨互补性资产与突破性创新和企业绩效的关系,以及突破性创新在互补性资产与企业绩效关系中的中介作用。考虑到营销和制造是互补性资产的重要组成部分,有助于企业从创新中获利,将互补性资产分为营销型互补性资产和制造型互补性资产。基于230份企业问卷调研数据,运用Spss 25.0进行分层回归分析和Process插件的bootstrap方法,验证营销型互补性资产和制造型互补性资产与企业绩效、突破性创新的正向关系,以及突破性创新在营销型互补性资产和制造型互补性资产与企业绩效关系中的中介作用。研究结果表明,(1)营销型互补性资产和制造型互补性资产都会正向影响企业绩效,但与营销型互补性资产相比,制造型互补性资产对企业绩效的正向影响更突出。(2)营销型互补性资产和制造型互补性资产都会积极推动企业突破性创新。(3)突破性创新在互补性资产与企业绩效关系中起中介作用,其中,突破性创新在营销型互补性资产与企业绩效关系中起完全中介作用,而在制造型互补性资产与企业绩效关系中起部分中介作用。企业能够借助营销型互补性资产和制造型互补性资产推动突破性创新活动,进而提升企业绩效,这揭示了互补性资产作用于企业绩效的内在路径,丰富了互补性资产的相关研究,也为有效管理和推进突破性创新活动并�Breakthrough innovation can change firms′ competitive landscape and promote the realization of value creation.However, breakthrough innovations are often characterized by high risk, high uncertainty and high failure rate. Therefore, how to effectively promote firms to gain profits from breakthrough innovation has become a new focus in the field of technological innovation. Complementary assets are a key resource to help firms gain profits from innovation, and they are also an important source of competitive advantage and firm performance. However, few studies have explored how companies can use complementary assets to promote breakthrough innovation and improve firm performance.In order to explore the mechanism between complementary assets and firm performance, the Profiting from Innovation theory is used to discuss the relationship between complementary assets and firm performance, and the mediating effect of complementary assets in the relationship between complementary assets and performance. Considering that marketing and manufacturing are important elements of complementary assets that help firms gain profits from innovation, complementary assets are divided into marketing complementary assets and manufacturing complementary assets. Therefore, based on the questionnaire survey data of 230 firms from China, this study uses Spss 25.0 to conduct hierarchical regression analysis and the Bootstrap method via the Process plug-in to test the positive relationship between marketing complementary assets and manufacturing complementary assets, breakthrough innovation and firm performance, as well as the mediating role of breakthrough innovation in the relationship between marketing complementary assets, manufacturing complementary assets and firm performance.The study results show that:(1) Both marketing complementary assets and manufacturing complementary assets positively affect firm performance, but compared with marketing complementary assets, manufacturing complementary assets have a more prominent positive imp

关 键 词：突破性创新 营销型互补性资产 制造型互补性资产 企业绩效 创新获利理论 

分 类 号：F272[经济管理—企业管理]