组织惯例更新触发因素与影响效应——基于先动型市场导向和可持续竞争优势视角  

Causes and Effects of Organizational Routine Updating:the Perspective of Proactive Market Orientation and Sustainable Competitive Advantage

作　　者：邓昕才[1] 陈子楠 吕萍[1] 吴亮[1] Deng Xincai;Chen Zinan;Lv Ping;Wu Liang(School of Economics and Management,Guizhou Normal University,Guiyang 550001,China)

机构地区：[1]贵州师范大学经济与管理学院,贵州贵阳550001

出　　处：《科技进步与对策》2022年第18期21-30,共10页Science & Technology Progress and Policy

基　　金：教育部人文社会科学研究青年基金项目(20YJC630014);贵州省教育厅自然科学研究项目(黔教合KY字〔2021〕292);贵州省哲学社会科学规划重大课题(21GZZB33)。

摘　　要：组织惯例更新是企业进行组织优化和迭代以适应外部动态环境的重要途径,基于组织学习理论和动态能力理论,构建先动型市场导向—组织学习—组织惯例更新—动态能力—可持续竞争优势研究框架,探讨组织惯例更新触发因素与影响效应。通过对191家科技型企业进行问卷调研发现:①先动型市场导向显著正向影响组织惯例更新,组织学习在先动型市场导向与组织惯例更新之间起部分中介作用;②组织惯例更新显著正向影响企业可持续竞争优势,动态能力在组织惯例更新与可持续竞争优势之间发挥完全中介作用。研究结论有助于厘清组织惯例更新触发因素、丰富组织惯例更新结果研究,并对企业建立可持续竞争优势具有一定指导意义。Black swan events,such as COVID-19 in 2020,not only significantly impact the economy,technology and politics,but also exert great influence on the external environment of enterprises.With increasing environmental uncertainty,it′s vital for the enterprises’sustainable development to overcome organizational inertia and change routines.Updating organizational routines is key to understanding organizational change and thus the relationship between organizational routines and environmental adaptability has been focused by the academia.From the perspective of the trigger factors of organizational routine updating,the leadership behavior and organizational learning orientation of internal enterprises are the main factors affecting organizational routine updating.Among the external factors of an enterprise,diversified and heterogeneous information brought about by environmental fluctuations and co-opetition also plays an important role in the transformation of enterprises.Additionally,strategic orientation,which reflects the broad strategy of a firm,is critical in guiding enterprises'strategic decisions and reforming routines.However,few scholars have studied the impact of strategic orientation on organizational routine updates.Therefore,this study attempts to examine how strategic orientation influences organizational routine updating.A proactive market orientation refers to enterprises that identify the additional needs of unaware customers and work closely with lead users to effectively extrapolate future market trends,overcome transition resistance,and adapt to environmental changes.With a proactive market orientation,the gap between a new context and existing routines can be discovered by carefully observing customer behaviors to promote organizational routine updating.Moreover,based on the theory of organizational learning,organizational learning requires enterprises to strengthen knowledge in certain ways,such as gathering and sharing knowledge.The essence of organizational routine updating is the process of g

关 键 词：组织学习 组织惯例更新 动态能力 先动型市场导向 可持续竞争优势 

分 类 号：C936[经济管理—管理学]