旅游体验视角下农林文旅产业融合发展研究——以通道县芋头古侗寨为例  

Integrated Development of Agriculture,Forestry,Culture and Tourism Industry from the Perspective of Tourism Experience:A Case Study of Taro Village of Ancient Dong Minority in Tongdao County

作　　者：汤小红[1,2] 郭梦晓 袁宝龙 TANG Xiaohong;GUO Mengxiao;YUAN Baolong(Central South University of Forestry and Technology,Changsha 410004,Hunan,China;Hunan Institute of Science and Technology,Yueyang 414006,Hunan,China)

机构地区：[1]中南林业科技大学,湖南长沙410004 [2]湖南理工学院,湖南岳阳414006

出　　处：《中南林业科技大学学报（社会科学版）》2022年第4期91-98,共8页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省教育厅科学研究重点项目“通道县芋头村农林文旅产业协调发展研究与实践”(19A533)。

摘　　要：推进农林文旅产业融合发展是乡村振兴战略目标实现的重要任务之一。随着我国大批少数民族旅游村寨被开发,游客对旅游体验提出了更高的要求,如何在激烈的市场竞争中脱颖而出成为了少数民族旅游区亟待解决的问题。以湖南省通道县芋头古侗寨为例,分析芋头古侗寨与国内其他知名侗寨相比而具有的特色,挖掘芋头古侗寨发展农林文旅产业的优势资源,从而提出芋头古侗寨农林文旅产业融合发展的路径。研究发现:1)与其他知名侗寨相比,芋头古侗寨的旅游优势在于规模庞大的吊脚楼群及侗族银饰;2)芋头村具有丰富的建筑文化资源、红色旅游资源及侗族农耕文化,非常适合农林文旅产业融合发展;3)从旅游体验的视角来看,芋头片区应着力推进文化产业与旅游业融合,上团片区应着力推进现代农业与旅游业融合,红香片区应着力推进林业与旅游业融合。最后,从政府支持、资源融合和品牌打造等三个方面提出芋头古侗寨农林文旅产业融合发展的具体路径及政策保障。Promoting the integrated development of agriculture,forestry,culture and tourism industry is one of the important tasks to achieve the strategic goal of rural revitalization.With the development of a large number of ethnic minority tourism villages in China,tourists have put forward higher requirements for tourism experience.How to stand out in the fierce market competition has become an urgent problem for ethnic minority tourism areas.Taking the Taro Village of Ancient Dong Minority in Tongdao County,Hunan province as an example,this paper analyzes the characteristics of the Taro Village of Ancient Dong Minority compared with other well-known Dong villages in China,excavates the superior resources of the Taro Village of Ancient Dong Minority to develop agriculture,forestry,culture and tourism industry,and puts forward the path of integrated development of these industries.The research findings are as follows:(1)compared with other famous Dong villages,the tourism advantage of the Taro Village of Ancient Dong Minority lies in the large suspended buildings and the silver ornaments of dong ethnic group;(2)Taro Village has rich architectural culture resources,red tourism resources and Dong farming culture,which is very suitable for the integrated development of agriculture,forestry,culture and tourism industry;(3)From the perspective of tourism experience,Taro area should focus on promoting the integration of cultural industry and tourism,Shangtuan area should focus on promoting the integration of modern agriculture and tourism,and Hongxiang area should focus on promoting the integration of forestry and tourism.Finally,from the three aspects of government support,resource integration and brand building,the specific path and policy guarantee for the integrated development of these industries in the Taro Village of Ancient Dong Minority are proposed.

关 键 词：旅游体验 产业融合 民俗文化 侗寨 

分 类 号：F205[经济管理—国民经济]