酒香也怕巷子深,新媒体工具为葡萄酒营销赋能  

Good Wine Also Needs Bush New Media Tools Energize Wine Marketing

作　　者：蓝茜 

机构地区：[1]不详

出　　处：《葡萄酒》2022年第9期34-37,共4页Wine

摘　　要：近年来疫情反复,葡萄酒的消费场景不断萎缩,紧张的国际局势和频发的自然灾害更是加剧了酒类原材料价格的不断攀升,再加上经济下行,消费动力不足等诸多因素,让盘子本就不大的葡萄酒行业日益萎缩,不少从业者纷纷转行白酒或是洋酒,似乎连“情怀”也兜不住“日落西山”的葡萄酒行业了。As coronavirus coming again,consumption scenes of wine continue to shrink.Price of wine's raw material keeps growing because of the tense international situation and frequent natural disasters.What's more,the economic downturn has a negative influence on consumer motivation.All these factors lead to the atrophy of wine industry which was not prosperous.Many wine practitioners choose to switch to spirits industry.Even with the passion for wine,they cannot survive in this depressed wine industry.

关 键 词：葡萄酒行业 经济下行 新媒体工具 消费动力 自然灾害 国际局势 从业者 消费场景 

分 类 号：F42[经济管理—产业经济]