Alienware公司通过游戏创新产品发布会  

Alienware’s Game-Changing Product Launch

作　　者：付晓(编译) Aura

机构地区：[1]不详

出　　处：《中国会展》2022年第18期56-63,共8页China Conference & Exhibition

摘　　要：Alienware公司通过举办庆祝25周年的虚拟活动让其在线游戏社区——对数字互动有着极高期望的观众——兴奋不已,该活动包括空中产品投放、家庭增强现实激活和密集的直播玩法,平均吸引了近3万名观众。公司案例:公司:Alienware,戴尔科技公司的一个品牌活动:Alienware 25周年纪念活动目标:在庆祝公司成立25周年的同时,拨接一个令人兴奋和互动的Alienware的新极光计算机底盘揭幕。Alienware thrills its online gaming community-an audience with stratospheric expectations for digital engagement-with a 25th anniversary virtual event featuring an airborne product drop,an in-home augmented-reality activation,and intense livestreaming gameplay that garners an average of nearly 30,000 concurrent viewers.By Ben Barclay VIRTUAL EVENT Company:Alienware,a Dell Technologies Inc.brand Event:Alienware 25th Anniversary Event Objectives:Dial up an exciting and interactive unveiling of Alienware's new Aurora computer chassis while celebrating the company's 25th anniversary.Strategy:Livestream the two-hour anniversary event that highlights the company's history and invites real-time participation among the gaming community.

关 键 词：游戏创新 增强现实 纪念活动 数字互动 在线游戏 发布会 

分 类 号：G89[文化科学—体育学]