传统媒体创新的内在逻辑探析——以河南卫视“奇妙游”系列节目为中心  

Logic of Traditional Media Innovation——Focusing on the “Magic Tour” Series of Henan TV

作　　者：武悠 Wu You(School of Chinese Language and Literature,Luoyang Normal University,Luoyang 471934,China)

机构地区：[1]洛阳师范学院文学院,河南洛阳471934

出　　处：《洛阳师范学院学报》2022年第9期88-91,共4页Journal of Luoyang Normal University

摘　　要：接受美学是突出强调受众地位的理论,与节目制作所倡导的“受众中心”思想高度契合。随着新媒体的兴起和年轻受众的审美倾向转变,传统媒体谋求新发展,就必须突破桎梏,寻找到新的发展途径。河南卫视改革机制,充分调动人员能动性;顺应时代精神,立足中华传统文化创作节目;科技赋能开创传统文化载体新形式;高度重视与受众的沟通互联,形成裂变式传播效果。河南卫视的创新,为传统媒体的发展提供了有益借鉴。Reception aesthetics is a theory that emphasizes the role of the audience/reader and is highly consistent with the idea of “audience centered” theory advocated in program production. With the rise of new media and the transform of aesthetic tendency of young audiences, traditional media must seek new approaches that break through the shackles of the tradition for future development. Henan TV(HNTV) did well in this aspect by mechanism reform to fully mobilize staff initiative, conform to the spirit of the times to produce programs that is based on Chinese traditional culture, develop a new form of traditional culture carrier by technology empowerment, and attach great importance to communication and interconnection with the audience to achieve effects of explosive spreading. The innovation of HNTV provides helpful reference for the development of traditional media.

关 键 词：接受美学 传统媒体发展 河南卫视 奇妙游 创新 

分 类 号：G124[文化科学]