众筹互动对产品创新绩效的影响研究--基于京东众筹平台科技类产品众筹的实证分析  

The Impact of Crowdfunding Interaction on Product Innovation Perform ance--An Empirical Analysis of Crowdfunding Technology Products Based on Jingdong Crowdfunding Platform

作　　者：杨杰[1] 汪涛[1] 王新 YANG Jie;WANG Tao;WANG Xin(School of Management and Economics,Bejing Institute of Technology,Beijing 100081)

机构地区：[1]北京理工大学管理与经济学院,北京100081

出　　处：《软科学》2022年第9期97-102,109,共7页Soft Science

基　　金：国家自然科学基金项目(71573014)。

摘　　要：基于资源依赖理论与社会交换理论,构建众筹互动、外部知识获取与产品创新绩效的关系模型。利用312个京东科技类产品众筹团队的调研数据,对众筹互动与产品创新绩效的作用机理及边界条件进行检验。研究发现:众筹互动广度和深度对产品创新绩效有显著正向影响;外部知识获取在众筹互动与产品创新绩效之间起中介作用;吸收能力不仅在外部知识获取与众筹产品创新绩效间起正向调节作用,还对外部知识获取的中介作用有正向影响。Based on resource dependence theory and social exchange theory,this paper constructs the relationship model of crowdfunding interaction,external knowledge acquisition and product innovation performance.and then,it tests he mechanism and boundary conditions of crowdfunding interaction and product innovation performance based on the investigation data of 312 JD technology product crowdfunding teams.Results show that,the breadth and depth of crowdfunding interaction have a significant positive impact on the innovation performance of products.External knowledge acquisition plays a mediating role between crowdfunding interaction and product innovation performance.Absorptive capacity not only positively moderates the relationship between external knowledge acquisition and crowdfunding product innovation performance.but also positively mediates the relationship between external know ledge acquisition and crowdfunding product innovation performance.

关 键 词：众筹互动 外部知识获取 吸收能力 产品创新绩效 

分 类 号：F273[经济管理—企业管理]