文化产业集聚如何赋能区域产业结构升级--基于城市品牌的中介效应分析  

How Does Cultural Industry Agglomeration Empower the Upgrading of Regional Industrial Structure-an Analysis of the Intermediary Effect Based on the City Brand

作　　者：张苏缘 顾江[1] Zhang Suyuan;Gu Jiang

机构地区：[1]南京大学长三角文化产业发展研究院

出　　处：《江苏社会科学》2022年第5期172-181,I0004,I0005,共12页Jiangsu Social Sciences

基　　金：国家社会科学基金艺术学重大项目“5G时代文化产业新业态、新模式研究”(20ZD05);研究阐释党的十九届四中全会精神国家社会科学基金重点项目“健全现代文化产业体系和市场体系研究”(20AZD065)阶段性成果。

摘　　要：以267个地级市面板数据为研究对象,以城市品牌为切入点考察文化产业集聚对区域产业结构升级的影响机制,并进行实证检验。研究发现:文化产业集聚具有“网状”特征,依托规模效应、竞争效应及溢出效应,显著促进区域产业结构升级。文化产业集聚对城市产业结构的影响系数由东部向西部递增,在东北部地区未产生影响;相比于文化资源更丰富的国家历史文化名城,文化产业集聚反而更促进非历史文化名城的产业结构升级。影响机制的间接验证表明,文化产业集聚能够塑造城市品牌,提升城市在消费端和供给端的吸引力,创造高质量企业、核心消费者跨区域互动的“流空间”,进而促进区域产业结构优化。居民消费为文化产业集聚赋能产业结构升级提供了动力机制和信息资源,起到正向调节作用。Taking the panel data of 267 prefecture-level cities as the research object,this paper investigates the impact mechanism of cultural industry agglomeration on the upgrading of regional industrial structure from the perspective of urban brand,and conducts an empirical test.The results show that:first,cultural industry agglomeration is characterized by"network",which,relying on scale effect,competition effect and spillover effect,significantly promotes the upgrading of regional industrial structure;second,the impact coefficient of cultural industry agglomeration on urban industrial structure increases from the east to the west,and cultural industry agglomeration has no impact in the northeastern region.Compared with famous historical and cultural cities with richer cultural resources,cultural industry agglomeration promotes the upgrading of industrial structure of non-famous historical and cultural cities.Third,the indirect verification of the impact mechanism shows that cultural industry agglomeration can shape the city brand,increase the city's attraction on both consumer and supply sides,create a"flow space"for cross-regional interaction between high-quality enterprises and core consumers,and then promote the optimization of regional industrial structure.Fourth,residents'consumption provides a dynamic mechanism and information resources for cultural industry agglomeration to promote the upgrading of industrial structure,and plays a positive regulatory role.

关 键 词：文化产业集聚 城市品牌 产业结构优化 居民消费 

分 类 号：F121.3[经济管理—世界经济] G124[文化科学]