基于文化生态的非遗文创产品设计研究  

Design of Cultural and Creative Products of Intangible Cultural Heritage Based on Cultural Ecology

作　　者：朱庆祥[1] 刘晓彬[2] ZHU Qing-xiang;LIU Xiao-bin(Hebei University of Engineering,Hebei Handan 056038,China;Changzhou University,Jiangsu Changzhou 213000,China)

机构地区：[1]河北工程大学,河北邯郸056038 [2]常州大学,江苏常州213000

出　　处：《包装工程》2022年第20期373-382,共10页Packaging Engineering

基　　金：2020年邯郸市哲学社会科学规划研究课题(2020042)。

摘　　要：目的从文化生态的视角研究非遗文创产品设计,旨在使非遗文创产品既可以承载非遗的文化内涵,又能顺畅地融入当代生活。方法基于文化生态的理论,将非遗置于其文化生态系统中进行整体研究,提出了基于文化生态的非遗文创产品设计流程和设计策略。将非遗文化解构为物质层、行为层、精神层三个层次,提取各层次的文化属性,研究文化生态系统各构成要素的演变状态,探究非遗各层次文化属性在当代文化生态系统下的变迁趋向,并在此基础上设计非遗文创产品。最后以磁县剪纸文创产品的设计为例践行了该方法。结论基于文化生态的非遗文创产品设计策略,从文化生态的角度考虑非遗文化的发展变迁,把握非遗文化基因在非遗文创产品上的取舍和呈现,使文创产品既能承载非遗的文化内涵,又能契合现代生活方式,该方法拓展了非遗文创产品的设计思路。The design of cultural and creative products of intangible cultural heritage is studied from the perspective of cultural ecology,aiming to make cultural and creative products not only carry the cultural connotation of intangible cultural heritage,but also integrate into contemporary life.Based on the theory of cultural ecology,the intangible cultural heritage is studied as a whole in its cultural ecosystem,the design process and design strategy of cultural and creative products of intangible cultural heritage based on cultural ecology are proposed.Firstly,the intangible cultural heritage is deconstructed into three levels,namely material level,behavior level and spiritual level,and the cultural attributes of each level are extracted.Secondly,the evolution state of each component of the cultural ecosystem is studied.Then the changing trend of cultural attributes of various levels of intangible cultural heritage under the contemporary cultural ecosystem is explored,and on this basis,the cultural and creative products are designed.Finally,the design of cultural and creative products based on Cixian paper cutting is taken as an example to practice this method.The design strategy of cultural and creative products of intangible cultural heritage based on cultural ecology should consider the development and change of intangible cultural heritage from the perspective of cultural ecology,and grasps the choice and presentation of intangible cultural heritage gene in cultural and creative products,so that cultural and creative products can not only carry the cultural connotation of intangible cultural heritage,but also fit the modern lifestyle.This method expands the design idea of cultural and creative products of intangible cultural heritage.

关 键 词：文化生态 文创产品 非遗传承 磁县剪纸 

分 类 号：TB472[一般工业技术—工业设计]