“创新”抑或“关系”?儒家文化视角下社会资本与企业战略研究  

Innovation or Relationship?Research on Social Capital and Corporate Strategy from the Perspective of Confucian Culture

作　　者：张增田[1] 姚振玖 马骏 Zhang Zengtian;Yao Zhenjiu;Ma Jun(School of Management,University of Science and Technology of China,Hefei 230026,China;School of Business,Jiangnan University,Wuxi 214122,Jiangsu,China)

机构地区：[1]中国科学技术大学管理学院,合肥230026 [2]江南大学商学院,江苏无锡214122

出　　处：《技术经济》2022年第9期60-71,共12页Journal of Technology Economics

基　　金：国家自然科学基金青年项目“中国家族企业治理转型的机制与效果研究”(72102088);中央社会主义学院统一战线高端智库课题“新时代我国新型政商关系研究——基于非公有制经济基层党组织建设的权力形态演化视角”(ZK20210151);中国科学技术大学新文科基金项目“创新创业背景下商业伦理教育研究”(XWK2019031)。

摘　　要：在经济社会转型期复杂的外部环境下,中国民营企业如何在激烈的市场竞争中调整战略、获取竞争优势并谋求长期发展?基于儒家文化视角考察了社会资本对民营企业战略导向的影响。以中国私营企业为研究样本,发现社会资本降低了企业的资源约束,但也“绑架”企业持续进行关系投入,促进了民营企业的创新战略和关系战略。儒家文化则规制了这种作用,在一定程度增强了企业的创新战略并削弱了关系战略。进一步研究发现,竞争激烈的环境更容易激发企业的战略变革,但外来文化冲击导致的文化冲突削弱了儒家文化的影响。机制检验发现,社会资本通过缓解融资约束,从而支持了民营企业的战略投入。以上结果经过工具变量回归及一系列稳健性检验后依然成立。上述发现拓展了非正式制度下企业行为的研究,为解释中国情境下民营企业的战略行为提供了经验证据。Under the complex external environment during the economic and social transition period,how can Chinese private enterprises adjust their strategies,gain competitive advantages and seek long‐term development in the face of fierce market competition?Based on the perspective of Confucian culture,the influence of social capital on the strategic orientation of private enterprises was examined.Taking Chinese private enterprises as a research sample,it was found that social capital reduces the resource constraints of enterprises,but also“kidnaps”enterprises to continue to invest in relationship,which promotes private enterprises’innovation strategy and relationship strategy.Confucian cultural rules regulate this effect,to a certain extent,strengthen the innovation strategy of enterprises and weaken the relationship strategy.Further research finds that a highly competitive environment is more likely to stimulate strategic changes in enterprises,but cultural conflicts caused by foreign culture shock weaken the influence of Confucian culture.The mechanism test found that social capital supported the strategic investment of private enterprises by easing financing constraints.The above results still hold after instrumental variable regression and a series of robustness tests.The above findings extend research on firm behavior in informal institutions and provide empirical evidence for explaining the strategic behavior of private firms in the Chinese context.

关 键 词：企业战略 社会资本 民营企业 儒家文化 

分 类 号：F270[经济管理—企业管理]