农业科研院所基于人才引进视角的雇主品牌建设策略探讨  

Discussion on Employer Brand Construction Strategy of Agricultural Research Institutes from the Perspective of Talent Introduction

作　　者：刘遥 LIU Yao(Institute of Oil Crops,ChineseAcademy of Agricultural Sciences Wuhan,Hubei 430062)

机构地区：[1]中国农业科学院油料作物研究所,湖北武汉430062

出　　处：《现代农业研究》2022年第10期132-134,共3页Modern Agriculture Research

摘　　要：创新人才是科技创新的主体,创新驱动的实质是人才驱动,农业科研院所作为农业科技创新的主力军,在人才市场竞争不断加剧的新形势下,通过打造雇主品牌,可以实现院所知名度和美誉度的优化,扩大引才效应,减少人才引进和重置成本,本文试从人才引进视角出发,探讨打造农业科研院所雇主品牌建设的意义及主要策略。Innovative talents are the main body of scientific and technological innovation, and the essence of innovation-driven is talent-driven. Agricultural research institutes, as the main force of agricultural scientific and technological innovation, under the new situation of increasing competition in the talent market, can optimize the reputation of the institutes, expand the talent introduction effect and reduce the talent introduction and replacement cost by building an employer brand. From the perspective of talent introduction, this paper discusses the significance and main strategies of building the employer brand of agricultural research institutes.

关 键 词：农业科研院所 人才引进 雇主品牌建设 

分 类 号：C961[经济管理—人力资源管理]