专访华杉:超级符号就是超级品牌  

INTERVIEW WITH HUA SHAN:SUPER SIGN IS SUPER BRAND

出　　处：《包装与设计》2022年第5期44-59,共16页Package & Design

摘　　要：“所谓‘超级’,就是符号中蕴含人类最大化的文化契约和最强的文化母体,这样的符号人人对它都熟悉、都喜欢、都能产生共鸣,我们称之为‘超级符号’。”The so-called’Super Sign’means that the sign contains the shared memory of human beings,which has always been existing in the human culture,thus everyone is familiar with,adores,and can resonate with it.

关 键 词：文化母体 符号 文化契约 产生共鸣 超级品牌 最大化 

分 类 号：G63[文化科学—教育学]