Influence of self-perceived creativity and social media use in predicting E-entrepreneurial intention  

作　　者：Fadi Abdelfattah Hussam Al Halbusi Raya Masoud Al-Brwani 

机构地区：[1]Department of Management,College of Business Administration(COBA)A'Sharqiyah University,Ibra,Oman [2]Management Department,Ahmed Bin Mohammed Military College(ABMMC),P.O.Box:22988,Doha,Qatar

出　　处：《International Journal of Innovation Studies》2022年第3期119-127,共9页国际创新研究学报（英文）

基　　金：The research leading to these results has received funding from the Ministry of Higher Education,Research and Innovation(MoHERI)of the Sultanate of Oman under the Block Funding Program with agreement no.MoHERI/BFP/ASU/01/2021.

摘　　要：Entrepreneurship has gained widespread attention in the 21st century.This study aims to examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the moderating effect of social media use on the relationship between self-perceived creativity and e-entrepreneurship intention.Data were gathered from 248 Omani entrepreneurs.The findings revealed that the direct effect of self-perceived creativity and social media use significantly influences e-entrepreneurship intention.Notably,the positive impact of self-perceived creativity on e-entrepreneurship intention was moderated by social media use.This study concluded that self-perceived creativity is a crucial factor at the start of the entrepreneurial process,as it contributes to designing new products and services.In addition,this study introduced social media use as a boundary condition on the relationship between self-perceived creativity and e-entrepreneurial intention.Therefore,this study differs from other studies,as it examines whether social media improves opportunities for entrepreneurs and works fordiscovering and generating opportunities.

关 键 词：Self-perceived creativity Social mediause e-entrepreneurship intention E-BUSINESS 

分 类 号：F272.9[经济管理—企业管理]