消费者感知价值因素对购买意愿影响的实证研究--以新能源汽车为例  

An Empirical Study on the Influence of Consumers’Perceived Value on Purchase Intentions--Taking New Energy Vehicles as an Example

作　　者：陈剑峰[1] Chen Jianfeng(Guangdong University of Foreign Studies,Guangzhou 510000)

机构地区：[1]广东外语外贸大学,广东广州510000

出　　处：《中阿科技论坛（中英文）》2022年第10期76-81,共6页China-Arab States Science and Technology Forum

摘　　要：许多消费者意识到新能源汽车电池会存在潜在问题,但仍会选择逐步接受这类新产品,因此建立适合的模型并研究消费者购买意愿的影响因素对相关理论发展及企业生产都具有重要意义。本文通过收集广东省内经济发达沿海城市的消费者数据,基于消费者感知价值理论,建立概念模型并提出假定,使用访谈法及问卷调查法,应用SPSS和Amos软件对新能源汽车购买意愿的影响因素展开分析。研究结果表明,公民意识与消费者生活形态对新能源汽车购买意愿存在显著影响,而新能源汽车电池质量对购买意愿未能通过显著性检验。Although consumers are aware of the potential problems of new energy vehicle batteries,many of them still choose to accept such new products.Therefore,it’s of practical significance to study the influence of perceived value on consumers’purchase intention for the development of relevant theories and enterprise production.By collecting consumer data in economically developed coastal cities in Guangdong Province,a conceptual model was developed and hypotheses were formulated based on consumer perceived value theory,and the purchase intentions of new energy vehicles were examined using interviews and questionnaires as well as SPSS and Amos software.The research results displayed that citizen awareness and consumers’lifestyle both exert a significant impact on the purchase intention of new energy vehicles,while the battery quality failed the significance test on the purchase intention.

关 键 词：新能源汽车 消费者购买意愿 生活形态 电池质量 

分 类 号：F06[经济管理—政治经济学]