论狄更斯小说的广告叙事  

Advertising Narrative in Dickens’s Novels

作　　者：刘白[1] Liu Bai

机构地区：[1]湖南师范大学外国语学院

出　　处：《英美文学研究论丛》2022年第1期93-107,共15页English and American Literary Studies

基　　金：湖南省社科基金重点项目《狄更斯长篇小说的视觉叙事研究》(19ZDB018)的阶段性成果。

摘　　要：小说在19世纪取得了辉煌的成就,它与广告有着很深的渊源。小说与广告有着共同的特征,广告对文学叙事产生了深刻的影响。在狄更斯的作品中,广告叙事的范围广泛、内容丰富、形式多样,广告叙事所具有的多重价值值得深入研究。本文以狄更斯小说的广告叙事为研究对象,探究作为广告插页的副文本以及作为副文本的广告与正文本之间的跨文本关系,考察狄更斯运用广告叙事来塑造逼真人物形象的独特方法,分析广告与文学之间辩证的互动关系,以期开拓狄更斯研究新的学术生长点。Novels gained wide popularity in the 19 th century and had an important connection with advertising.Advertisements share common characteristics with literary narratives and have a profound impact on literary narratives.In Dickens’ s works,the scope of advertising narrative is broad,rich and diverse.The multiple values of advertising narrative deserve our in-depth research.Taking the advertising narrative of Dickens’ s novels as the research object,this paper explores the cross-text relationship between the paratext and text,examines Dickens’ s unique method of using advertising narrative to shape lifelike characters,and analyzes interactive relationship between advertising and literature.

关 键 词：狄更斯 广告叙事 小说 

分 类 号：I561.074[文学—其他各国文学]