社交机器人:数字用户的建构逻辑与智能陷阱的治理路向  

Social Bots:The Construction Logic of Digital Users and the Governance of Intelligent Traps

作　　者：漆亚林 王钰涵 Qi Yalin;Wang Yuhan

机构地区：[1]中国社会科学院大学新闻传播学院

出　　处：《新闻与传播研究》2022年第9期59-71,127,共14页Journalism & Communication

基　　金：中国社会科学院大学重大项目“国家网络治理体系和治理能力现代化的现实问题与实现路径研究”(项目编号:02011903820134)的阶段性研究成果。

摘　　要：智能传播时代,社交机器人通过积极参与网络互动实现了传播主体性的升维。作为数字用户,社交机器人通过重构意见气候拥有影响社会认知的能力;作为低成本流量,机器人的流量造假增加了社会信用体系的“破窗”风险。该研究从社会建构的角度出发探讨社交机器人的行动机理与社会治理的关系,试图阐释社交机器人如何通过规模优势和技术赋能导致人机交互过程中人类用户的主体异化与认知偏差,如何改变社会秩序的建构逻辑,如何形成党同伐异的传播痛点等问题。在算法逻辑背后,把握社交机器人的行动目的和演进机制显得尤为重要,从全球治理、生态治理、人本治理维度建构系统性应对策略,可能为走出社交机器人的智能陷阱提供新路向。In the era of intelligent communication,social bots have improved the subjectivity of communication by actively participating in-netw ork interaction.As digital users,social bots can influence social cognition by reconstructing the opinion climate.As a low-cost flow,fake view ership data generated by bots bring increased risk of a broken w indow effect to a society’s credit system.From the perspective of social construction,this study explores the relationship betw een the action texture of social bots and social governance.It tries to explain several mechanisms:how social bots construct subject alienation and cognitive bias in human users in the process of human-computer interaction through quantitative advantage and technological empow erment;how they change the construction logic of social order;how they form communication pain points for attacking other parties,regions,and countries w ith different view s and ideologies.Behind the algorithm logic,it is particularly important to grasp the action purpose and evolution mechanism of social bots.Forming systematic coping strategies from the dimensions of global governance,ecological governance,and human-oriented governance may provide a new w ay out of the intelligent trap of social bots.

关 键 词：社交机器人 社会建构 传播伦理 社会治理 

分 类 号：G206[文化科学—传播学]