基于消费者接受的公共数字文化服务场景研究--以天津公共数字文化平台为例  

Public Digital Culture Service Scape Based on Consumer Acceptance--Taking Tianjin Public Digital Culture Platform as an Example

作　　者：裴淑媛 申春跃 PEI Shuyuan;SHEN Chunyue(Tianjin University of Commerce,Tianjin 300134)

机构地区：[1]天津商业大学,天津300134

出　　处：《中国商论》2022年第20期109-112,共4页China Journal of Commerce

基　　金：天津市艺术科学规划项目(A18030)。

摘　　要：公共数字文化已经成为后疫情时代公共文化建设的重要领域,如何提高公共数字文化的服务效能已成为讨论的焦点。本文基于消费者的数字信息接受过程,将公共数字文化的服务场景分为需求场景、检索场景、体验场景和分享场景,以此视角构建全要素、全流程的公共数字文化服务场景框架,从而为消费者获得沉浸式服务、提高公共数字文化服务绩效提出创新策略。Public digital culture had become an important field of public culture construction in the post epidemic era;how to improve service efficiency of public digital culture had become the focus of discussion.Based on the digital information acceptance process of consumers,service scape of public digital culture was divided into demand scape,retrieval scape,experience scape and sharing scape.From this perspective,a framework of public digital culture service scape with full element and overall process was constructed,so as to put forward innovative strategies,to obtain immersion services and improve performance of public digital culture services.

关 键 词：公共数字文化 服务场景 信息接受 体验 分享 

分 类 号：F063.2[经济管理—政治经济学]