媒介化视野下短视频的概念想象、逻辑延伸与价值审视  

Conceptual Imagination, Logical Extension and Value Examination of Short Video from the Perspective of Medialization

作　　者：朱天[1,2] 齐向楠[1] Zhu Tian;Qi Xiangnan(Sichuan University)

机构地区：[1]四川大学文学与新闻学院,四川成都610065 [2]四川大学传媒研究中心

出　　处：《新闻与传播评论》2022年第6期37-45,共9页Journalism & Communication Review

基　　金：国家社会科学基金一般项目(17BXW035)。

摘　　要：在当前的传播媒介图景中,短视频是一种改变了拟态影像与社会真实关系的新视听形态,是媒介化社会中生成情景、组织现实的媒介装置。在媒介化视域中,短视频之“短”并非传统时空概念上的时长,而是媒介时间意义上感官的即时感。在生存先于本质的前提下,短视频已成为媒介化社会中生存的新场域。在更为基础的理论层面,短视频影响人之生存的媒介逻辑,是空间转向中现实生活的空间粘连与分离、关系演进中媒介关系的社会化拓展与维系、情感制造中社群互动的情感强化与“搅拌”。同时,从人的主体性出发,审视短视频媒介化的价值可见,视觉景观建构对现实的解构、社会互动从连接走向超级连接、传播秩序从解蔽转化为遮蔽,也由此会对人的主体性产生深远影响。Nowadays short video is a new medium that changes the relationship between the pseudo image and social reality, a media device that generates scenes and organizes reality in the mediated-society.From the perspective of medialization, the "short" of short video should be further focused by the immediacy sense of mediated time.Under the premise of survival before essence, short video has become a new field of survival in the mediated-society.At a more basic theoretical level, the media logic of short video affecting people’s survival is the spatial adhesion and separation of real life in the spatial transformation, the social expansion and maintenance of media relations in the relationship evolution, and the emotional reinforcement of community interaction in emotional production.At the same time, basing on human subjectivity, we can review the value of mediated short video.The deconstruction of reality by visual landscape construction, the transition of social interaction from connection to super-connection, and the transformation of communication order from openness to concealment will have a profound impact on human subjectivity.

关 键 词：短视频 媒介化 概念想象 媒介逻辑 价值审视 

分 类 号：G206[文化科学—传播学]