基于微传播“圈层化”现象下思想教育传播策略研究  

Research on the Communication Strategies of Ideological Education Based on the Phenomenon of Micro-Communication"Hierarchization"

作　　者：陈健萍[1] CHEN Jianping(Wuzhou University,Guangxi Zhuang Autonomous Region,Wuzhou Guangxi,543002,China)

机构地区：[1]广西壮族自治区梧州学院,广西梧州543002

出　　处：《文化创新比较研究》2021年第20期111-113,194,共4页Comparative Study of Cultural Innovation

基　　金：2020年度广西高等教育本科教学改革工程重点项目《微传播视域下提升高校习近平新时代中国特色社会主义思想教育实效性的探索与实践》(项目编号:2020JGZ150)。

摘　　要：在信息技术快速发展背景下,以微博、微信等自媒体为媒介的全新信息传播方式逐渐走进人们生活,构成了微传播媒体模式,而在微传播时代下,存有一定的“圈层化”问题,已经对高校思想教育工作造成了较大影响。该文深入把握微传播“圈层化”现象的基本概念和主要特点,研究其对于高校思想教育传播的重要影响,指出微传播视角下高校思想教育系统展开的有效策略。其中,需明确高校思想政治教育微信息的教育定位,转变微信息的传播形式,尽可能以大众通俗易懂的微信息语言构建微传播环境,进而在发挥高校辅导员教育引导作用的过程中建立完善的高校思想教育保障体系,最终推动高校学生的健康发展。Under the background of the rapid development of information technology,micro-blogging,We Chat and other self-media as the medium of the new way of information dissemination gradually into people's lives,constitute a micro-communication media model,and in the era of micro-communication,there is a certain"circle layer"problem,has had a greater impact on the ideological education work of colleges and universities.In this regard,in-depth grasp of the micro-dissemination of the"circle layer"phenomenon of the basic concepts and main characteristics,research its important impact on the dissemination of ideological education in colleges and universities,point out the micro-communication perspective of the effective strategy of the ideological education system in colleges and universities.Among them,it is necessary to clarify the educational orientation of micro-information in ideological and political education in colleges and universities,change the form of micro-information dissemination,construct micro-communication environment in the language of micro-information that is easy for the general public to understand,and then establish a perfect and efficient ideological education guarantee system in the process of exerting the guiding role of college counselor education,and finally promote the healthy development of college students.

关 键 词：微传播 “圈层化”现象 高校思想教育 传播保障 传播策略 

分 类 号：G641[文化科学—高等教育学]