全媒体时代大学生主流意识形态培育引导研究  

Strategies for Fostering and Guiding the Mainstream Ideology of College Students in the All Media Era

作　　者：刘任熊[1,3] 陈兰剑 LIU Ren-xiong;CHEN Lan-jian(General Party Branch,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China;School of Digital Business,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China;College of Marxism,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,Jiangsu,China)

机构地区：[1]江苏经贸职业技术学院机关党总支,江苏南京211168 [2]江苏经贸职业技术学院数字商务学院,江苏南京211168 [3]南京航空航天大学马克思主义学院,江苏南京210016

出　　处：《江苏经贸职业技术学院学报》2022年第6期25-28,共4页Journal of Jiangsu Institute of Commerce

基　　金：江苏经贸职业技术学院2020年度重大课题“自洽与利导:全媒体时代大学生主流意识形态引导策略研究”(JSJM20002);江苏省教育科学“十四五”规划2021年度重点课题“‘破五唯’背景下职业教育多维质量评价机制研究”(B/2021/03/21);2022年度江苏省社科基金项目“新时代职业教育质量评价数字化转型研究”(22JYB003)。

摘　　要：全媒体带来的传播格局扁平化、信息环境开放化、舆论生态复杂化,给高校落实立德树人根本任务带来极大挑战。增强大学生对主流意识形态的认同感,成为全媒体时代的重要课题。全媒体传播具有无缝化的时间维度、数据化的技术维度、全员化的主体维度、平台化的功效维度等特征。高校可以从人才、品牌、内容、管理等方面构建全媒体时代大学生主流意识形态培育引导策略。The flattening of the communication pattern,the openness of the information environment,and the complexity of the public opinion ecology brought about by the all media have brought great challenges to the implementation of the fundamental task of establishing morality and cultivating people in colleges and universities.Enhancing college students'identification with the mainstream ideology has become an important issue in the all media era.All media communication has the characteristics of seamless time dimension,data-driven technology dimension,full membership subject dimension,platform effectiveness dimension and so on.Colleges and universities can build the leading strategy for cultivating college students'mainstream ideology in the all media era from talents,brands,content,management and other aspects.

关 键 词：全媒体 大学生 主流意识 培育 

分 类 号：G641[文化科学—高等教育学]