基于汉字造型的酒类包装结构设计  

Research on wine packaging design based on Chinese character modeling

作　　者：黄叔界 HUANG Shu-jie(Beibu Gulf University,Qinzhou,Guangxi 535011,China)

机构地区：[1]北部湾大学,广西钦州535011

出　　处：《食品与机械》2022年第8期127-130,共4页Food and Machinery

基　　金：北部湾大学钦州发展研究院项目基金(编号:1819QFYZ02,1920QFYW015)。

摘　　要：从汉字与酒文化的渊源入手,分析汉字与酒类包装的紧密关系,找出汉字在酒类包装设计中应用的特点。从汉字“字形”和“字意”两个方面分别提出基于汉字造型的酒类包装设计方法:直接展现法、辅助融合法、深度拓展法、以形造意法、意象营造法,并总结出汉字造型的酒类包装设计的4个要点。Starting with the origin of Chinese characters and wine,the close relationship between Chinese characters and wine packaging were analyzed,and the characteristics of Chinese character wine packaging design were found out.Therefore,the Chinese character shaped wine packaging design methods were proposed from the two aspects of Chinese character"font"and"word meaning",which included direct display method,auxiliary integration method,deep expansion method,form meaning method and image construction method.Finally,four key points of Chinese character shaped wine packaging design were summarized.

关 键 词：汉字 酒类包装 造型 立体化 图形化 

分 类 号：TS261.48[轻工技术与工程—发酵工程]