“铁路物流市场营销”混合式金课建设  

Hybrid Golden Course Construction of Railway Logistics Marketing Course

作　　者：乐诗婷 赵智锋[1] YUE Shiting;ZHAO Zhifeng(Wuhan Railway Vocational College of Technology,Wuhan 430025,China)

机构地区：[1]武汉铁路职业技术学院,湖北武汉430025

出　　处：《物流技术》2022年第9期140-143,共4页Logistics Technology

基　　金：湖北高校省级教学研究项目“‘课堂革命’背景下的高职‘金课’建设与应用模式的研究”(2020857);中国物流学会与中国物流与采购联合会2021年度课题“‘双高计划’背景下高职铁路物流管理专业金课建设及应用研究”(2021CSLXT3-099)。

摘　　要：“铁路物流市场营销”是高职院校铁路物流管理专业的核心课,通过分析课程特点与金课建设现状与意义,探讨了课程建设目标、重构课程体系、设计教学内容、创新教学模式、增强课程师资及优化课程评价等建设路径,以此打造线上自主学习与线下面授有机结合的混合式金课。By analyzing the characteristics of Railway Logistics Marketing course, a core course of railway logistics management major in higher vocational colleges, and the present situation and significance of Golden Course construction for said course, the paper discusses the specific paths and contents of construction, such as curriculum construction objectives, curriculum system reconstruction, teaching content design, teaching mode innovation, faculty improvement and curriculum evaluation optimization, so as to create a hybrid golden course that combines online self-learning and offline face-to-face tutoring.

关 键 词：铁路物流市场营销 混合式金课 建设路径 

分 类 号：G642.0[文化科学—高等教育学]