融媒体背景下社会热点新闻舆情传播控制模型构建  

Construction of Communication Control Model of Social Hot News and Public Opinion under the Background of Integrated Media

作　　者：徐缤荣 XU Binrong(College of Human Settlements,Xi’an Eurasia University,Xi’an 710065,China)

机构地区：[1]西安欧亚学院,人居环境学院,陕西西安710065

出　　处：《微型电脑应用》2022年第10期149-152,共4页Microcomputer Applications

摘　　要：为了能够在负面、虚假热点新闻大规模传播前对其有效控制,降低其社会危害性,在融媒体背景下构建了社会热点新闻舆情传播控制模型。该模型能够分析出融媒体背景下热点新闻具有群众性、多样性、高效性的传播特点,以此为基础,结合传染病模型完成受众者类型划分、传播演化规则设置,以构建控制模型的基本框架;采用传播早期干预控制、中期和晚期牵引控制相结合的手段完成模型构建。仿真实验以传播节点比例和用户活跃度为指标,实验结果表明所提方法可行性较高,能够有效地干预并控制舆情的传播。In order to effectively control the negative and false hot news before large-scale dissemination,and reduce its social harmfulness,this paper constructs a public opinion dissemination control model of social hot news under the background of integrated media.Based on the analysis of the characteristics of mass,diversity and high efficiency of hot news communication in the context of integrated media,combined with the infectious disease model,this paper completes the classification of audience types and the setting of communication evolution rules,so as to build the basic framework of the control model.The model is constructed by the combination of early intervention control,middle and late traction control.The simulation results show that the proposed method is feasible,and can effectively intervene and control the spread of public opinion.

关 键 词：融媒体背景 舆情传播 传染病模型 传播演化规则 干预控制 牵引控制 

分 类 号：TQ13[化学工程—无机化工]