中国情境下的商业模式创新战略研究  

Research on Business Model Innovation Strategy in Chinese Context

作　　者：吴晓波[1] 余璐[1] Xiaobo Wu;Lu Yu(School of Management,Zhejiang University)

机构地区：[1]浙江大学管理学院

出　　处：《管理学季刊》2022年第2期18-29,186,共13页Quarterly Journal of Management

基　　金：国家自然科学基金重点项目(71832013);科学技术部重点研发计划课题(2018YFB 1701501)资助。

摘　　要：Amit、Zott与合作者乔晗的研究汇聚了20年来与商业模式创新相关的研究,强调商业模式创新是企业的核心战略选择之一,提出了清晰的商业模式结构。同时,在借鉴战略管理思想的基础上,为研究者建立了新活动系统的设计、创建过程以及实施和持续调整的研究框架,也为实践者提供了可行的行动指南。本文结合二次商业模式创新、数字化转型等典型中国情境,就Amit等(2022)研究中所蕴含的核心思想进行较为细致与延展性的讨论分析,提出了进一步深化相关研究的建议和展望,以期推动和丰富针对该主题的研究。Amit,Zott and Qiao(2022)gathered twenty years’research related to business model innovation,emphasizing that business model innovation is one of the core strategic choices of enterprises,and put forward a clear business model structure.At the same time,based on the strategic management thought,it established a research framework for researchers on the design,creation process,implementation and continuous adjustment of new activity system,and also provided a feasible guide for practi⁃tioners.Combining with the typical Chinese situations such as the second business model innovation and digital transformation,this paper makes a detailed and extensive discussion and analysis of the core ideas contained in Amit et al.(2022)research,and puts forward some suggestions and prospects for further deepening related research,with a view to promoting and enriching the research on this topic.

关 键 词：二次商业模式创新 战略 中国情境 数字化转型 

分 类 号：F279.2[经济管理—企业管理]