中医文化传播视阈下中新两国学生群体对中医药文化认知的多维度调查与研究  

A Multi-dimensional Survey and Research on the Cognition of Traditional Chinese Medicine Culture Based on the Chinese and Singaporean Student Groups under the Perspective of Traditional Chinese Medicine Culture Communication

作　　者：魏子楠 侯中伟 韩竹 王江涛[3] 刘晓峰 云小雯 王若冲 马捷 WEI Zinan;HOU Zhouwei;HAN Zhu;WANG Jiangtao;LIU Xiaofeng;YUN Xiaowen;WANG Ruochong;MA Jie(College of Traditional Chinese Medicine,Beijing University of Chinese Medicine,Beijing 102488,China;Tongzhou Campus,Beijing No.5 Middle School,Beijing 110000,China;Beijing Institute of Fashion Technology,Beijing 100029,China)

机构地区：[1]北京中医药大学中医学院,北京102488 [2]北京第五中学通州校区,北京110000 [3]北京服装学院,北京100029

出　　处：《中国中医药现代远程教育》2022年第20期51-54,共4页Chinese Medicine Modern Distance Education of China

基　　金：教育部人文社会科学青年研究项目【No.18YJCZH125】。

摘　　要：目的分析中国、新加坡两国学生对于中医药文化认知度的异同和特点。方法以纸质问卷、网络问卷调查326名中新两国学生对中医药的认知情况。结果不同人群对中医药均有正确的基础认识,但其接触中医药的途径、程度不尽相同。中医类专业大学生对中医药的认知程度高于其他人群;外籍人士对中医药的认知度和认可度提高。结论加大传播力度,提高大众认知度;选准传播导向,扭转大众公信度;确定传播定位,提升大众认可度。Objective To analyze the similarities,differences and characteristics of traditional Chinese medicine(TCM)culture awareness among students in China and Singapore.Methods 326 students in China and Singapore were investigated by means of paper-based questionnaire and online questionnaire.Results Different groups of people all have a correct basic understanding of TCM,however,different groups of people have different ways and degrees of exposure to TCM.The recognition of TCM of college students majoring in TCM is higher than that of other groups;meanwhile,the awareness and recognition of Chinese medicine by foreigners are improved.Conclusion Strengthening the dissemination of TCM in order to improve the public awareness,selecting the correct direction of TCM communication to reverse public credibility and determining the position of TCM communication to improve the public recognition.

关 键 词：学生 中医药文化 文化传播 丝绸之路 

分 类 号：G642[文化科学—高等教育学] R-4[文化科学—教育学]