农业企业绿色创业导向与企业绩效倒U型关系研究  

Exploring the inverted u-shape between green entrepreneurship orientation and performance of agricultural enterprises

作　　者：方慧[1,2] 刘衡 张健儿[1] 黄美灵[1] FANG Hui;LIU Heng;ZHANG Jianer;HUANG Meiling(School of Modern Logistics,Guangzhou Panyu Polytechnic,Guangzhou 511483,China;Lingnan College,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]广州番禺职业技术学院现代物流学院,广东广州511483 [2]中山大学岭南学院,广东广州510275

出　　处：《创新与创业教育》2022年第5期43-52,共10页Journal of Innovation and Entrepreneurship Education

基　　金：广州市社会科学界联合会2018年度“羊城青年学人”资助研究项目“共享经济背景下广州公益创业组织发展模式与绩效实现路径研究”(18QNXR74);广东省教育厅高校省级重点平台和重大科研项目“基于社会认同和自我效能感的贫困大学生公益创业教育研究”(2019GWTSCX072)。

摘　　要：绿色创业导向(GEO)有助于农业企业创造新的价值,但其绩效效应被不断上升的成本所抵消,绿色创业导向与企业绩效之间呈现非线性关系。通过对广东省248家农业企业的调查,采用相关系数矩阵和回归模型探索资源整合能力(RIC)在绿色创业导向与企业绩效非线性关系中的调节作用,并进一步运用稳健性检验详细描绘了三者之间的关系。研究结果表明:绿色创业导向与企业绩效间存在倒U型关系,低度和中度GEO会带来正的边际绩效,而高度GEO会降低边际绩效,并导致企业绩效下降;资源整合能力正向调节绿色创业导向与绩效的倒U型关系,即良好的资源整合能力促进低度GEO对绩效的正面作用,抑制高度GEO对绩效的负面作用。因此,保持适度的绿色创业导向、提升资源整合能力有利于农业企业持续健康发展。Green entrepreneurship orientation(GEO) can be beneficial for agricultural enterprises due to created new value,yet,the benefits from green entrepreneurship orientation are often outweighed by rising costs,leading to an nonlinear relationship between GEO and performance.Through the investigation of a sample of 248 agricultural enterprises,correlation coefficient matrix and regression model are used to explore the regulatory role of resource integration capability(RIC) in online relationship between green entrepreneurial orientation and corporate performance,and the robustness test is further used to describe the relationship among the three in detail.The results show that there is an inverted U-Shaped relationship between GEO and performance,low-level and medium-level GEO lead to positive marginal performance,and high-level GEO will reduce marginal performance,and lead to the decline of business performance.We find support for positive moderating effects of resource integration capability on the inverted U-shaped relationship between GEO and enterprise performance,that is,strong resource integration capability promotes the positive effect of low-level GEO on performance,while restrains the negative effect of high-level GEO on performance.Therefore,maintaining a reasonable green entrepreneurship orientation and improving the ability of resource integration are conducive to the sustainable and healthy development of agricultural enterprises.

关 键 词：绿色创业导向 企业绩效 资源整合能力 农业企业 

分 类 号：F272[经济管理—企业管理] F276.3[经济管理—国民经济]