基于社会嵌入视角的媒介接触对公众政治认同的影响研究  

Impacts of Media Exposure on the Political Identity of the Public in the Perspective of Social Embeddedness

作　　者：阳长征 YANG Changzheng(College of Liberal Arts,Journalism&Communication,Ocean University of China,Qingdao 266100,China)

机构地区：[1]中国海洋大学文学与新闻传播学院,山东青岛266100

出　　处：《云南民族大学学报（哲学社会科学版）》2022年第6期5-13,共9页Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金项目“基于信息级联的网络突发事件公众认知偏差及引导机制研究”(19CXW041);中国博士后科学基金第13批特别资助项目“基于情感传播的突发事件网络舆论偏差及弥合机制研究”(2020T130521);青岛市社会科学规划研究项目“重大突发公共事件山东青少年群体网络舆情生成机制及引导路径研究”(QDSKL2201009)阶段成果。

摘　　要：基于社会嵌入视角探索公众媒介使用行为对政治认同的影响机制,实现对传统媒体及新媒体信息的构建及监管,优化媒体内容的生产、发布和传播,以便形成和提高公众政治认同感知。以传统媒介及新媒介使用为自变量,政治认同为因变量,社会情感及社会调适为中介变量构建理论模型,通过问卷调查法收集数据,采用有序Probit模型及Bootstrap进行数据分析。研究发现:(1)传统媒介使用对公众的政治认同具有正向影响,新媒介使用对公众的政治认同具有负向影响,新媒介的影响效应比传统媒介的影响效应更大。(2)传统媒介对中西部、农村及女性的政治认同的正向效应更为明显,新媒介对东中部、城镇及男性的政治认同的负向效应更为明显。(3)社会情感与社会调适在媒介使用对公众政治认同的影响路径中具有显著中介效应,且地域、城乡及性别在该影响路径中存在显著调节作用。With view to exploring the impact mechanism of media use on political identity in the perspective of social embeddedness,this paper aims to realize the construction and supervision of the information of the traditional media and the new media,optimize the generation,publicity and diffusion of the content of news media,form and enhance a perception of the public political identity.With the traditional media use and new media use as independent variables,the political identity as dependent variables,the social emotion and social adaptation as mediating variables,the paper has constructed a model of impact mechanism of media use on political identity based on social embeddedness.Through a questionnaire survey,it has obtained the sample data which have been analyzed with the Probit model and Bootstrap.It has got the following conclusions:(1)The use of the traditional media has a positive impact on the political identity of the public while the use of the new media has a negative impact on the political identity of the public.The impact of the use of the new media is greater than that of the traditional media.(2)The traditional media has more positive impacts on the political identity of the people in the central and western regions of China and the female as well as in the rural areas,while the new media has a more obvious negative impact on the political identity of the people in the eastern and central regions of China and the male as well as in the urban areas.(3)Social emotion and social adaptation have significant mediating impacts on the path choice of media use in connection with political identity,meanwhile geographical regions,urban and rural areas and gender also have significant moderating effects on the path choice of media use.

关 键 词：政治认同 媒介使用 社会嵌入 社会情感 社会调适 

分 类 号：C912.64[经济管理] D633[社会学]