基于多源数据的风景名胜区游客画像分析方法研究--以武当山风景名胜区为例  

Research on the Analysis Method of Tourist Portraits in Scenic Area based on Multi-source Data:Taking Wudang Mountain Scenic Area as an Example

作　　者：袁子薇 王国恩[1] 

机构地区：[1]武汉大学城市设计学院 [2]武汉市自然资源保护利用中心

出　　处：《建筑与文化》2022年第11期72-75,共4页Architecture & Culture

摘　　要：研究以武当山风景名胜区为例,基于部门统计数据、游客问卷调查、网站在线评论、百度搜索指数等多源数据对武当山游客行为特征和偏好建立游客画像,以粒度更细、时效更强的方式,直观地揭示旅游发展问题,测度游客旅游体验感受。研究针对景区旅游业态单一、旅游产品不丰富、客源单一、逗留时间不长、消费水平偏低、形象认知不足等问题,提出了“复合旅游业态”“协同旅游空间”“串联旅游线路”的规划建议。Taking the Wudang Mountain scenic area as an example,the study uses multi-source data such as departmental statistical data,tourist questionnaires,website online reviews,Baidu search index to tag Wudang Mountain tourists’behavior characteristics and preferences,which can directly reveal tourism development issues and measure tourist experience and feelings in a more granular and time-efficient way.In view of the problems such as"single tourism format,poor tourism products,single tourist structure,short stay,low consumption level,insufficient image recognition,etc.",we propose 3 planning suggestions:"complex tourism format","cooperative tourism space"and"tandem tourist routes".

关 键 词：游客画像 风景名胜区 旅游规划 多源数据 武当山 

分 类 号：F592.7[经济管理—旅游管理]