游客记忆视角的华山风景名胜区景观情感评价及关注度  

Landscape Emotional Evaluation and Attention of Huashan Scenic Area from the Perspective of Tourists’ Memory

作　　者：王瑞琦 王楚真 郭祖佳 李金泽 李雄[2] Wang Ruiqi;Wang Chuzhen;Guo Zujia;Li Jinze;Li Xiong(School of Architecture and Urban Planning,Beijing University of Civil Engineering and Architecture,Beijing 100044,China;School of Landscape Architecture,Beijing Forestry University,Beijing 100083,China;China Academy of Urban Planning and Design,Beijing 100044,China;Beijing Beilin Landscape Architecture Institute Co.,Ltd.,Beijing 100083,China)

机构地区：[1]北京建筑大学建筑与城市规划学院,北京100044 [2]北京林业大学园林学院,北京100091 [3]中国城市规划设计研究院,北京100044 [4]北京北林地景园林规划设计院有限责任公司,北京100083

出　　处：《中国城市林业》2022年第5期106-112,共7页Journal of Chinese Urban Forestry

基　　金：北京市教育委员会社科计划重点项目“基于生态保护红线划定的京津冀保护地体系建构研究”(SZ201810016009)。

摘　　要：游客记忆是游客是否正面传播旅游地及再次造访的重要影响因素,网络游记作为体现游客对旅游地景观感知和评价的文字记录,是游客记忆的重要表现形式。文章以华山风景名胜区为研究对象,选择携程网和马蜂窝网的2000—2020年共计3261篇文本游记作为数据来源,利用内容分析软件ROST Content Mining 6和Gephi聚类分析软件,从游客记忆视角分析华山风景名胜区的景观情感评价特征,并在景点尺度下对景观关注的数量、类型及年际变化特征进行分析,旨在为华山风景名胜区旅游发展规划提供数据支撑。结果表明:1)游客的消极景观情感评价指向性更为明确。2)游客的景观关注度在数量、类型、年际变化方面均存在较大差异。在此基础上,对景区未来的旅游发展提出相关建议,即加强景区旅游资源管理、提升景区设施与服务水平、开发新型游览模式等。Tourists’ memory is an important factor influencing whether tourists could spread the positive comments about the tourism destination and make a second visit. Online travel notes are the written records reflecting tourists’ perception and evaluation of travel destination, which is an important form of tourists’ memory. Taking Huashan Scenic Area as the research object, this paper selects a total of 3 261 travel notes posted in ctrip.com and Ma beehive.com from 2000 to 2020 as the data source and uses the content analysis software of Rost Content Mining 6 and Gephi cluser analysis software to analyze the landscape emotion evaluation characteristics from the perspective of tourists’ memory and then analyzes the quantity, type and inter-annual change feature of landscape attention at the scenic spot scale, with a view to providing data for the tourism development planning of Huashan Scenic Spot. The results show that: 1) The tourists’ negative evaluation of landscape emotion is more clearly directed than positive ones;and 2) There is a wide variation in the number, type, and inter-annual variation in landscape attention among tourist. Based on the results, recommendations are made for the future tourism development, i.e., strengthening the management of tourism resources, improving the facilities and services, and developing new modes of sightseeing.

关 键 词：华山风景名胜区 游客记忆 情感评价 景观关注度 

分 类 号：F592.7[经济管理—旅游管理]