传承与开拓:文化消费语境下军事题材电影的时代嬗变  

Inheritance and Development:The Era Evolution of Military-themed Films in the Context of Cultural Consumption

作　　者：彭国斌[1,2] 李雨泽 肖代柏 PENG Guobin;LI Yuze;XIAO Daibai(School of Art and Design,Guilin University of Electronic Technology,Guilin 541004,China;Faculty of Humanities and Social Sciences,City University of Macao,Macao 999078,China)

机构地区：[1]桂林电子科技大学艺术与设计学院,广西桂林541004 [2]澳门城市大学人文社会科学学院,中国澳门999078

出　　处：《三明学院学报》2022年第5期59-64,共6页Journal of Sanming University

基　　金：澳门基金会资助项目(I00520-2112-592)。

摘　　要：随着电影工业的发展和时代的变迁,军事题材电影在拍摄制作、市场推广、消费体验、文化娱乐等方面都发生很多根本性变化。因此,从军事题材电影的文化消费视角和语境出发,分析军事题材电影在当今时代发展过程中的文化消费转向、消费影响因素嬗变等内容,提出军事题材电影应当注重电影角色形象与品牌塑造,实行精准营销策略,并打造专属电影IP及衍生品,从而在适应现代市场消费环境下迸发新的发展生机。With the development of the film industry and the change of the times,military-themed movies have undergone many fundamental changes in terms of filming and production,marketing,consumption experience,and cultural entertainment.Therefore,from the perspective and context of cultural consumption of military-themed movies,this paper analyzes the cultural consumption shift of military-themed movies in the development of today's era and the transmutation of consumption influencing factors,and proposes that military-themed movies should pay attention to the image and branding of movie characters,implement precise marketing strategies,and create exclusive movie IP and derivatives,so as to burst new development opportunities in the modern market consumption environment.

关 键 词：文化消费 军事题材电影 电影营销 

分 类 号：J971.4[艺术—电影电视艺术]