红色基因在高职院校的网络传播策略探究  

Research on Network Communication Strategy of Red Genes in Higher Vocational Colleges

作　　者：董碧娜[1] DONG Bina(Shaanxi Institute of Technology,Xi'an Shaanxi,710300,China)

机构地区：[1]陕西国防工业职业技术学院,陕西西安710300

出　　处：《文化创新比较研究》2022年第28期69-72,共4页Comparative Study of Cultural Innovation

基　　金：陕西省教育厅专项科学研究计划项目(项目编号:21JK0044);陕西国防工业职业技术学院重点课题(项目编号:Gfy21-18)。

摘　　要：后疫情时代,如何通过网络让红色基因传承更贴近、吸引和引领学生成长,是当前高职院校网络思政的重要内容。该文以陕西国防工业职业技术学院为样本,在调研的基础上,分析了红色基因在高职院校的网络传播研究现状和存在问题,提出系统解决策略,阐明红色基因融入高职网络思想政治教育的有效路径,为高校网络思想政治教育样态带来多样化的范例和实践选择,提升网络思政教育亲和力、吸引力。In the post epidemic era,how to make the red gene inheritance closer,attract students and lead their growth through the network is an important content of the current network ideological and political education in vocational colleges.Taking Shaanxi Institute of Technology as a sample,on the basis of investigation and research,this paper analyzes the current situation and existing problems of network communication research of the red gene in higher vocational colleges,puts forward systematic solutions,clarifies the effective path for the red gene to integrate into network ideological and political education in higher vocational colleges,brings diversified examples and practical choices,and enhances the affinity and attraction of network ideological and political education.

关 键 词：高职 红色基因 网络传承 探究 

分 类 号：G711[文化科学—职业技术教育学]