文化IP视域下我国乡村振兴特征与实现路径  

China’s Rural Revitalization Features and Realization Paths from the Perspective of Cultural IP

作　　者：徐家玲[1,2] 丁旭 沈国强[3] 周梓怡 金雨萍 XU Jialing;DING Xu;SHEN Guoqiang;ZHOU Ziyi;JIN Yuping

机构地区：[1]浙大宁波理工学院 [2]澳门城市大学创新设计学院 [3]浙江大学建筑工程学院 [4]浙江大学平衡建筑研究中心 [5]浙江大学建筑设计研究院有限公司

出　　处：《西部人居环境学刊》2022年第5期9-16,共8页Journal of Human Settlements in West China

基　　金：国家社会科学基金(21BSH062)。

摘　　要：通过文化IP打造乡村地域特征对新时期乡村振兴的经济发展、文化复兴、社会稳定具有重要的现实意义。本文采用比较分析法对英国、美国、日本、和中国的4个不同乡村发展案例,从环境营造、文化复兴和产业升级三方面进行了重点解析,发现适合的文化IP创建均源自于乡村地域的独特历史文化和资源禀赋,具有形式内容多样化、文化融入全程化,和参与要素多元化的特征。研究指出在推进乡村文化资源产业化过程中应立足地方文化资源挖掘、凝练优势产业、促进多元主体融合和强化顶层设计等发展路径,以促进乡村长效振兴。Cultural IP (Intellectual Property) refers to creative products,programs,and/or services uniquely invented and legally recognized to satisfy cultural functions or needs of the society.Although the discussion of rural revitalization started long time ago in China,it is only recently that cultural IP has begun to draw attention from both scholars and practitioners.This paper uses a comparative analysis of carefully selected representative cases in Asia,Europe and North America to conduct formal research on creation and characteristics of cultural IP in revitalizing rural areas in China.In other words,creating regional characteristics with culture IP is essential to economic development,business improvement,cultural renaissance,and social stability for today’s rural revitalization.By comparatively examining four different rural redevelopment cases in England,the United States,Japan and China from three aspects of environment creation,cultural revitalization,and industrial renovation,this study finds that creations and applications of all cultural IPs are deeply rooted in the unique history,culture and resources of local rural regions,with various practice,full immersion and diverse participation.This study points out that in order to promote and sustain rural revitalization,the suitable development paths should be based upon utilizing local cultural resources,taking advantages of leading businesses,integrating multiple creative industries,and strengthening strategic designs from the top administration.We utilize cultural IP as the central idea to explore rural revitalization under the rural redevelopment strategy based upon national identity,confidence,and pride in culture.It is critical to rely on rural cultural resources to reconstruct the value of rural civilization,expand the application of rural culture in the consumer market,and promote the growth of rural industries.The creation of rural regional identity through cultural IP can promote economic development,cultural revival and social stability in the new e

关 键 词：文化IP 乡土文化 美学经济 乡村振兴 创意产业 

分 类 号：TU982.29[建筑科学—城市规划与设计]